ATLANTA: Cognira, a leading provider of enterprise Promotion Management solutions, is pleased to announce a strategic partnership with Schnuck Markets, Inc., one of the largest privately held supermarket chains in the United States. Through this collaboration, Schnucks will leverage Cognira’s AI-powered PromoAI solution to transform promotional planning, optimization, and analysis across its 114 stores.

Following an evaluation of multiple vendors, Schnucks selected Cognira’s PromoAI for its advanced AI capabilities and seamless promotional workflows. PromoAI will enable Schnucks to enhance cross-department collaboration, leveraging data-driven insights to drive smarter, more effective promotions. The solution will manage all promotional activities across both center-store and fresh departments, ensuring a unified and efficient approach to Schnucks' promotional strategies.

"We are thrilled to partner with Schnucks," said Dr. Hatem Sellami, Founder and Chief Executive Officer of Cognira. "By selecting our PromoAI solution, Schnucks will gain unparalleled insights and optimization capabilities, aligning perfectly with our mutual commitment to excellence. We are eager to see the groundbreaking results this collaboration will deliver."

By integrating PromoAI, Schnucks will have the tools to optimize their promotions to attract more customers, maximize the efficiency and effectiveness of promotions, and build a more holistic integrated promotional plan.

We are excited to partner with Cognira on a single end-to-end solution that transforms our promotion planning processes to more collaboratively align promotional plans with our KPIs,” said Justin Leazer, Vice President, Merchandising Solutions, Schnuck Markets, Inc. “This will allow our teams to more effectively plan, optimize and analyze all promotions across our entire business – ultimately, driving the most effective sales and offering the most relevant value for our customers.”

Schnucks will leverage PromoAI for comprehensive promotion planning and management across both in-store and online channels. The solution will streamline the creation and optimization of various promotional vehicles, including weekly ads, emails, endcaps, and in-store promotions, across multiple channels. Additionally, it will offer valuable insights into the effectiveness of these promotions.

About Schnucks: Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third and fourth generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 114 stores, serving customers in Missouri, Illinois, Indiana and Wisconsin and employs nearly 12,000 teammates. According to Forbes’ 2023 rankings, Schnucks is the 189th largest privately-owned company in the United States and the 14th largest privately-owned grocer. Schnucks is committed to helping communities thrive, and as a champion for reducing hunger, the company annually donates more than $15 million in food to pantries that help those in need.

About Cognira: Cognira is a premier leader in enterprise Promotion Management solutions, offering an end-to-end platform that leverages AI and analytics to revolutionize how retailers plan, optimize, and analyze their promotions.

Learn more about Cognira’s PromoAI Solution at www.cognira.com.

For further inquiries or to learn how this partnership can benefit your business, contact us at marketing@cognira.com.

Fonte: Business Wire