Collaboration delivers real-time measurement, planning and execution in a single solution

CARY, N.C.: Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with MADTECH.AI, the unified marketing, advertising and data decision intelligence platform, to create the first end-to-end MarTech decision engine that delivers real-time MMM measurement, planning and execution in a single platform offering.

Traditionally, measurement, planning, execution, and optimization processes have been provided by different MarTech companies, often by channel and product. By combining MADTECH.AI’s marketing, advertising and data decision intelligence platform, which starts with integrating and transforming data from over 300+ sources then updates continuously while in-market and Keen’s AI-powered marketing mix models, the fully integrated platforms’ planning, execution, optimization, and measurement will all be available in one solution. As a result, Keen and MADTECH.AI can now optimize more than $5 billion in marketing spend across their clients.

“Our industry has become increasingly siloed, with brands and marketers relying upon numerous technology providers to power their decision-making processes,” said Bradley Keefer, Chief Revenue Officer, Keen. “The utilization of AI and MarTech in this partnership represents the future of the media optimization processes, helping drive efficiencies and improved effectiveness in the buying process and keeping everything within one tech stack.”

“MADTECH.AI helps marketers and their agencies unify and transform their disparate data then make it available seamlessly to Keen’s Marketing Mix Model (MMM) to accelerate better planning, buying, and optimization with the channel activation platforms of their choice before, during and after campaigns,” said Bill Lederer, Chairman and CEO of MADTECH.AI. “By combining our affordable, AI-based offerings, we’re putting the full power of our capabilities into the hands of brands and their agencies, giving them the end-to-end solution they need to accelerate learnings and improve results faster and affordably.”

To learn more about this partnership, register for the January 23, 2025 webinar: https://keends.com/go/from-data-chaos-to-marketing-clarity-using-ai-to-make-better-data-driven-decisions

About Keen Decision Systems

Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. Trusted by leading brands, Keen manages over $7.5 billion in marketing spend, helping brands like Poppi and Athletic Brewing, navigate today’s dynamic market.

Connect at keends.com, info@keends.com, and on LinkedIn.

About MADTECH.AI

We’re on a mission to simplify complex marketing processes and decisions. MADTECH.AI is the unified Marketing, Advertising and Data Decision Intelligence Platform purpose-built for marketers to deliver speed to value.

At MADTECH.AI, we make real-time, AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech supplier, we give you a single source of truth — so you can capture sharper insights that drive better marketing decisions faster and more affordably than ever before.

MADTECH.AI Inc. is a spin-off of iSOCRATES Inc. which advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTech Resource Planning and Execution™ serving marketers, agencies, publishers, and their data/tech suppliers. The company is headquartered in St. Petersburg, Florida, U.S.A., with offices in Mysuru and Bengaluru, Karnataka, India.

Learn more at www.madtechai.com, info@madtechai.com and on LinkedIn.

Fonte: Business Wire