Integration of EDO’s engagement metrics with DV Scibids AI boosts precision and ROI in CTV ads

NEW YORK: EDO, the TV outcomes company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced a first-of-its-kind partnership to deliver AI-powered optimization for Connected TV (CTV) advertising. Leveraging DV Scibids AI™—DoubleVerify’s proprietary technology designed to maximize ad performance and cost efficiency across the world’s leading DSPs—the partnership sets a new standard for precision in the rapidly growing CTV market, enabling advertisers to optimize media buys with ad-driven engagement signals.

DV Scibids AI automates and optimizes advertisers’ programmatic buying of digital ad campaigns. DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-party data, and third-party measurement data, to dynamically generate custom bidding algorithms tailored to clients’ specific KPIs and desired outcomes, while improving operational efficiency and reducing manual lift.

EDO’s investment-grade data science models match every TV ad airing with actual engagement activity, a proven indicator of future sales. Through this partnership, DV advertisers can enhance campaigns using EDO's extensive database of over 133 million streaming ad airings and associated engagement metrics. With DV Scibids AI dynamic activation, clients can optimize their business outcomes using EDO insights to meet desired CTV campaign objectives.

"Our work with DoubleVerify empowers advertisers to make smarter, more effective programmatic investments by giving them the syndicated, scaled mid-funnel metrics they need to predict and improve campaign performance," said Kevin Krim, CEO, EDO. "As consumers flock to CTV and audiences become more fragmented, outcomes like search and website visits provide brands with powerful signals that they are reaching the right consumers and moving them closer to purchase. Our partnership with DV marks another step forward in empowering advertisers to ensure every CTV engagement contributes measurably to their goals.”

EDO and DV’s approach identifies and prioritizes high-engagement markets and media placements, enabling advertisers to dynamically adjust their media buys based on TV-driven ad engagement. For instance, if consumers engage most with a brand’s ads in Chicago and Detroit, DV Scibids AI can optimize inventory purchases in those DMAs while reducing spending in lower-engagement regions. This level of dynamic optimization was previously unattainable in CTV.

“By integrating EDO’s CTV data with DV Scibids AI, we empower advertisers to maximize ROI and enhance brand engagement, driving stronger support for their business outcomes,” said Steven Woolway, EVP of Business Development, DoubleVerify. “This unique partnership sets a new standard for CTV advertising, combining advanced AI with robust engagement data to deliver unmatched precision and effectiveness.”

Advertisers can activate EDO plus DV Scibids AI through leading DSPs, including Google, Trade Desk, and Xandr, to maximize campaign ROAS and ad-driven engagement.

About EDO

EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining immediate engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios and ad agencies. EDO's investment-grade data aligns advertising investments to business results – with detailed competitive, category, historical and predictive intelligence. For industry intel, success stories and top ads, visit EDO.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

Fonte: Business Wire