Third-annual study finds AI-powered connected retail strategies convert single-channel shoppers into higher-spending omnichannel shoppers

PALO ALTO, Calif.: SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, today announced the results of its third annual grocery e-commerce study, which uncovers a significant 8% growth opportunity for retailers who use AI-based connected retail strategies.

SymphonyAI's extensive shopper analysis, covering 72 million households and 1.3 billion transactions over a six-month period in 2024, identifies six trends that signal this growth potential. By using AI analysis to decode patterns in shopper behavior and channel preferences, the SymphonyAI study pinpoints immediate and clear areas for retailers to drive e-commerce revenue:

“With a worldwide customer portfolio of hundreds of leading retailers using SymphonyAI connected retail products, we see first-hand the measurable impact of AI-based insights and actions to engage shoppers optimally across channels, boost basket size, and increase loyalty,” said Sonia Parekh, general manager of Customer-Centric Retailing for SymphonyAI. “The newest research from our in-house retail experts reveals the advantages of using AI insights to increase e-commerce revenue, both in the short-term and longer term. They apply SymphonyAI connected retail with surgical precision to create powerful positive business impact.”

SymphonyAI’s Connected Retail Platform and product portfolio gives retailers and their CPG partners rapid, AI-driven paths to act on the ecommerce growth opportunities identified by the research. With SymphonyAI connected retail products, retailers gain a seamless flow of data and insights that empower optimized decision-making across every aspect of retail operations—from the supply chain to the store shelf. SymphonyAI connected retail breaks down operational silos, enabling retailers to make swift, confident decisions without blind spots. Using a source-agnostic data onboarding framework, SymphonyAI connected retail delivers AI-driven insights across key areas including customer behaviour, sales, promotions, assortment, inventory, supply chain, and real-time shelf and store conditions, empowering retailers to enhance efficiency and profitability at every level.

With SymphonyAI connected retail, retailers can successfully increase shopper engagement, remove silos, and drive omnichannel growth, with capabilities including:

For additional insights on the research findings, please view the on-demand webinar, ”Winning the 8% Grocery eCommerce Opportunity” at https://www.symphonyai.com/resources/webinar/retail-cpg/grocery-e-commerce/.

About SymphonyAI

SymphonyAI is a leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT/enterprise service management. SymphonyAI verticals have many leading enterprises as clients. Since its founding in 2017, SymphonyAI has grown rapidly to 3,000 talented leaders, data scientists, and other professionals. SymphonyAI, 2024 Microsoft Partner of the Year for Business Transformation – AI Innovation, is a SAIGroup company, backed by a $1 billion commitment from successful entrepreneur and philanthropist Dr. Romesh Wadhwani. Learn more at www.symphonyai.com.

Fonte: Business Wire