LAS VEGAS: Swoop, the industry leader in privacy-safe AI-driven healthcare marketing, will demonstrate its award-winning suite of unprecedented products at the Consumer Electronics Show (CES) in Las Vegas. Swoop’s innovations, which include Predictive Audiences, HCP Pro Suite, Swoop Piper GenAI platform, and Swoop Agents for brand websites have already proven transformative in advancing data consistency, privacy compliance, and predictive engagement for healthcare brands.

Several top pharma brands have adopted Swoop’s latest technologies and have been experiencing Swoop’s portfolio potential to reshape their patient and healthcare provider (HCP) engagement strategies, while delivering a new level of personalization for their audiences.

Highlighted Products in Swoop's Award-Winning Innovation Portfolio:

• PM360 Innovation Award Winner: Predictive Audiences Harnessing patented technology, Predictive Audiences enable marketers to find patients who may soon require intervention - such as before they cease treatment, are diagnosed, progress in disease, or the newest segment - before they visit their physician which we've measured with 97% accuracy.
• PM360 Innovation Award Winner: HCP Pro Suite A comprehensive suite featuring Swoop HCP Pro Targeting and Swoop PLD Pro Reporting, enabling healthcare brands to understand HCP behaviors at a granular level, enhancing targeting precision and messaging relevance across omnichannel campaigns.
• PM360 Innovation Award Winner: Swoop Piper Gen AI Platform As Swoop's proprietary GenAI platform, Swoop Piper offers marketers the ability to simulate focus groups to better understand their audiences through custom, privacy-safe AI Assistants, accelerating decision making and powering omnichannel strategy.
• 2024 CUSTOMER Conversational AI Excellence Award, presented by TMC (Technology Marketing Corporation) and Innovation SABRE Awards North America: Swoop Agents for Brand Websites The pharma industry’s specific conversational AI-powered agents engage patients and providers on brand and now enterprise-wide websites, delivering MLR-approved product information in real-time and generating high-quality first-party data.

Swoop’s presence at CES also includes exclusive experiences for clients and partners, such as:

• Private Pharma-Specific Curated Walking Tour of CES exhibits with renowned tech expert Shelly Palmer, offering insights into the latest trends in consumer electronics.
• IV Hydration Station at Swoop’s meeting suite at the Aria, providing a convenient space for relaxation and networking.
• Late Night Party at The Marquee, fostering connections and discussions with healthcare industry leaders.

"Swoop’s commitment to reimagining omnichannel marketing for healthcare remains unwavering. Our innovations empower brands to engage audiences meaningfully while safeguarding privacy across fragmented media channels," said Scott Rines, President of Swoop. "We look forward to showcasing these solutions and helping clients experience their full potential at CES."

About Swoop

Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. By prioritizing privacy and compliance, Swoop ensures the highest standards of data protection for its clients and partners. Our superior audience quality segments and 100% MLR-approved conversational AI agents generate meaningful patient and provider engagement, optimal conversion, and increased Rx lift.

For more information about Swoop’s presence at CES, please visit: https://marketing.swoop.com/ces-2025/

Fonte: Business Wire