Printing solutions for every retail environment streamline workflows for single-store businesses and multi-location enterprises

BRIDGEWATER, N.J.: #Desktopprinter--Brother International Corporation will showcase its wide range of business printing and labeling solutions at the National Retail Federation’s (NRF) Big Show in New York, January 12-14, 2025.

Visit booth #3139 to discover how Brother’s business solutions help retailers optimize workflows, enhance employee productivity and stay competitive in today’s omnichannel retail environment.

A Complete Ecosystem for Retail Efficiency

Brother empowers retailers to adapt to an ever-changing market with scalable, secure, and efficient printing and labeling solutions. Designed to meet the diverse needs of retail operations, Brother’s versatile lineup includes mobile, desktop, and industrial printing and labeling devices that support critical functions across store floors, back offices, corporate headquarters and warehouses.

Key Highlights

• Comprehensive Solutions for Retail Environments: Brother’s printing and labeling solutions are tailored to streamline operations at every stage of the retail environment. Whether in-store, in the back office or managing inventory in a warehouse, these solutions enhance productivity and scalability without compromising security.
• Enterprise-Level Solutions for Multi-Site Retailers: Built for reliability and seamless integration, Brother’s advanced devices, such as the MFC-L6915DW and MFC-L5715DW Monochrome Laser All-in-One Printers, are ideal for multi-location businesses. Remote management features enable efficient configuration, monitoring, and fleet management across multiple locations.
• On-Demand Printing for Omnichannel Retail: With flexible, real-time printing capabilities, Brother supports retailers in meeting customer demands in today’s omnichannel environment quickly and effectively. Whether it is in-aisle labeling, receipt printing, linerless labeling, curbside pickups or warehouse operations, Brother’s solutions ensure businesses remain agile and competitive.
• Enhancing Employee Productivity: Brother devices such as RuggedJet mobile printers and TD 2 desktop thermal printers are compact, durable and user-friendly, helping reduce workflow friction. These solutions free employees to focus on customer engagement and other critical tasks.

“Retailers today face growing pressure to streamline operations, enhance productivity and meet omnichannel demands,” said Ravi Panjwani, Vice President, of the Brother Mobile Solutions division at Brother. “Brother offers tailored label and receipt printing solutions that address the needs of every area of retail operations, from store floors to distribution centers to the back office.”

Ryan Warsaw, Vice President, Brother Machines Group at Brother, added, “As businesses evolve and hybrid work reshapes workflows, Brother remains committed to delivering secure, efficient, and scalable printing solutions. Our expanded lineup is built to meet the unique needs of multi-site enterprises, small businesses and retailers, empowering them to work smarter, faster and more efficiently.”

Scalable and Integrated Solutions

Brother’s printing technology integrates seamlessly with a wide range of hardware, software and technology platforms, ensuring compatibility with the demands of modern retail. These solutions, ideal for both small boutiques and large retail chains, enable businesses to scale operations and drive growth.

Remote management tools further enhance efficiency, offering features like advanced device configuration, real-time status updates and streamlined fleet deployment.

Visit Brother at NRF 2025

Join Brother at booth #3139 to meet with a retail expert and explore how its robust suite of printing solutions can transform retail businesses. Attendees can also enter to win a custom-designed Hexa Custom jacket, as perfectly tailored as Brother's retail business.

For more information about Brother’s complete retail solutions, visit Brother Mobile Solutions and Brother International Corporation.

About Brother International Corporation

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research, and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois, and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Fonte: Business Wire