Bullpen Capital Leads the Round, with Participation from GFT Ventures, Silicon Road Ventures and Red Bike Capital

SAN FRANCISCO: Daash Intelligence, the AI-powered predictive commerce intelligence platform for retail brands, today announced it has secured $5.5 million in a second seed funding round, bringing its total funding to date to $8.25 million. New investor Bullpen Capital led the round, with participation from GFT Ventures as well as from returning investors Silicon Road Ventures and Red Bike Capital. Daash will use the new funding to rapidly scale its engineering and go-to-market teams and accelerate product development to meet high demand for timely, actionable data insights that enable beauty brands of all sizes to spot and leverage white space market opportunities.

“Beauty is a fiercely competitive retail category and beauty and personal care brands need affordable data insights that help them understand market trends as they are occurring, not weeks or months later,” said Philip Smolin, Co-founder and CEO of Daash Intelligence. “We’re extremely pleased to partner with this prestigious group of investors to provide beauty brands with a powerful early indication of where their market opportunities lie, so they can act quickly to take advantage of emerging trends and maximize their sales.”

The Daash platform provides weekly retailer-specific updates for color cosmetics, skincare, fragrance, haircare, personal care and other brands seeking to understand how they are performing compared to their full set of competitors. The platform’s proprietary AI combines multiple data sources to generate highly accurate sales and velocity estimates each week. By highlighting how key metrics shift over time, Daash solves one of beauty brands’ perpetual challenges—gaining visibility into what brands, products and SKUs are gaining and losing share and why—enabling them to make better data-driven decisions and optimize performance.

“Daash has seen phenomenal growth momentum since its launch and has more than doubled its client roster since announcing its initial funding round just over a year ago,” said Paul Martino, General Partner, Bullpen Capital. “The experienced team of co-founders identified a void in the commerce intelligence space and moved quickly to fill it, using AI to unlock the predictive insights midsized and smaller brands need to compete with even the biggest beauty behemoths.”

“We love the holistic view of the skincare landscape and having access to the market data down to SKU-level stats across all categories,” said Sarah Lee, Co-CEO and Co-founder of Glow Recipe. “Having a good grasp of the context of our growth and the market’s growth, along with insights into product and ingredient trends, is super helpful as we roadmap our product pipeline and continue on our strong growth trajectory.”

About Daash Intelligence

Daash addresses the fundamental challenge of transparency across the retail landscape. Brands often struggle to obtain actionable insights into competitive products, sales performance and market share information. Daash’s proprietary technology combines multiple data sources and AI to empower brands with insights into which of their competitors are gaining or losing market share—and in what channels–so they can take advantage of emerging trends and market opportunities. Amika, Glow Recipe, Ilia and Tatcha are among the leading brands using Daash to inform new product development and optimize marketing, distribution and sales strategies.

For more information, please visit Daash.co.

Fonte: Business Wire