New software tool eliminates traditional barriers to platform switching

Ketch offers free migration, implementation, and integrations package through April 30

SAN FRANCISCO: Ketch, a Data Permissioning Platform for privacy operations and data activation, today announced the launch of Ketch Switch, a purpose-built software tool that enables enterprises to transition from OneTrust to Ketch's modern privacy platform.

As business privacy requirements evolve, many teams find themselves constrained by legacy tools like OneTrust, but reluctant to leave–trapped by years of accumulated configurations and data. At the same time, privacy laws are increasingly rigorous, requiring capabilities that legacy platforms don’t have– such as remembering consumer preferences across devices and browsers.

Ketch Switch transforms migration from an overwhelming technical burden into an automated software workflow, enabling teams to modernize without disrupting existing privacy operations.

"Privacy management in the AI era demands a fundamentally different approach," said Tom Chavez, CEO of Ketch. "Technology must evolve beyond compliance to become a true business enabler for AI innovation and data-driven growth. We're making it simple for companies to embrace this future."

30% of Ketch customers are former OneTrust users. Teams select Ketch for three key reasons:

• Flexible compliance with every law. Out-of-the-box policy templates, WYSIWYG banner creation, and dynamic banners and modals that adjust to jurisdictional requirements.
• Comprehensive identity recognition across channels. Remember and honor consumer choices across devices and browsers to deliver consistent privacy experiences everywhere, for known and unknown visitors. Maintain a unified understanding of each person's privacy and marketing preferences.
• Scalable automation and extensive integrations. Seamlessly connect privacy choices to your systems and third-party apps via no-code workflow creation and pre-built integrations.

Ketch Switch integrates directly with your live OneTrust implementation to capture and map visitor consent signals, preference settings, and privacy configurations. This automated approach ensures a seamless transition while preserving historical data; for example, no need to re-consent visitors in opt-in regions like Europe.

“Ketch offers simple, no-code integrations that made our migration from OneTrust to Ketch seamless,” said an Enterprise Customer on G2. “Beyond the ease of setup, we now have clear visibility into and control over the analytics and advertising technologies used by our digital marketing teams. Overall, I highly recommend Ketch and am thrilled we made the switch.”

Through April 30, 2025, Ketch is offering an exclusive migration package for all businesses seeking to migrate privacy operations from OneTrust to Ketch:

• Free migration from OneTrust to Ketch leveraging Ketch Switch
• Free implementation services–including email, phone, and Slack support–for your comprehensive Ketch Platform purchase
• Free integrations to connect privacy signals to your business systems and apps; select from hundreds of pre-built, no-code integrations in the Ketch Integration Library

To learn more about migration to Ketch, visit https://www.ketch.com/onetrust-alternative.

About Ketch

Ketch is redefining responsible data use for the AI era. The Ketch Data Permissioning Platform is the new layer of business technology that helps brands collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Learn more at ketch.com.

Fonte: Business Wire