Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth ...
Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024
CAMBRIDGE, Mass.: Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the rapid adoption of software, IT services, generative AI (genAI), and cloud technologies. Asia Pacific and North America are expected to see the most rapid growth.
According to Forrester’s Global Tech Market Forecast, 2024 To 2029, software and IT services combined will account for 66% of global technology spend in 2025, fueled by increased investment in cybersecurity solutions and the modernization of legacy systems. Software alone will grow at a rate of 10.5% and is expected to capture 60% of global tech spend growth by 2029, making it the fastest-growing tech sector.
The report further states that investments in generative AI will drive industry-specific growth. For example, industries including financial services, retail, and media will increasingly adopt AI-enabled tools to enhance customer experiences and operational efficiency. This growth in genAI investments will subsequently force businesses to reposition their workforce, compete for tech talent, and lower technical debt.
Noteworthy highlights from the report include:
“Over the next five years, technology investments will reshape industries at an unprecedented pace,” said Michael O’Grady, principal forecast analyst at Forrester. “GenAI, cloud technologies, and cybersecurity will take center stage, transforming how businesses operate and deliver value. Companies that prioritize these investments will not only strengthen their competitive edge but also achieve sustainable growth, but it’s important that they also balance their rapid tech investments with ongoing efforts to manage legacy systems and reduce technical debt.”
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.
Fonte: Business Wire
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