#AI--MadTech, a product, and data-focused consultancy, today announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech an...
NEW YORK: #AI--MadTech, a product, and data-focused consultancy, today announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing use cases faster and more efficiently. It streamlines audience activation processes, optimizes campaign execution, and eliminates operational bottlenecks. As a result, organizations can maximize the power of their data and drive more effective campaigns.
In response to surging demand, MadConnect has significantly expanded its integrations, now seamlessly connecting with leading platforms like The Trade Desk, Meta, TikTok, Snap, Pinterest, LinkedIn, Yahoo DSP, and Google’s DV360. Additionally, MadConnect is available as a Snowflake native app, bringing its powerful capabilities directly into Snowflake environments for seamless integration with modern data workflows.
Solving Key Industry Challenges
MadConnect is an industry-specific, purposefully built audience activation and data connectivity solution that offers deep, comprehensive category-specific integrations compared to broad, generic connectors that require development and ongoing support. MadConnect amplifies audience activation capabilities including:
“Fetch is built on the idea that consumers should be rewarded for their real-world behaviors, and MadConnect helps extend that philosophy beyond our platform,” said Emily Starer-Wallace, GM of Data Partnerships at Fetch. “By simplifying audience activation and measurement across multiple channels, MadConnect enables brand advertisers to seamlessly leverage Fetch’s rich first-party data for more precise targeting and better campaign outcomes — all while maintaining the highest standards of data privacy and security.”
Efficiency-Driven Innovation for Audience Activation
MadConnect is transforming how organizations manage audience activation in-house by delivering essential functionality that drives efficiency and streamlines workflows. Key features include:
"One-size-fits-all data connectors have failed," said Bob Walczak, CEO of MadTech. “The industry is shifting—audience activation is more complex, third-party cookies are disappearing, and generic solutions can’t keep up. MadConnect is purpose-built for the nuances of every platform, use case, and workflow—automating processes, eliminating engineering roadblocks, and unlocking new revenue streams."
What Sets MadConnect Apart
MadConnect’s neutrality sets it apart, enabling seamless collaboration across the entire AdTech and MarTech ecosystem. By partnering with CDPs, DSPs, SSPs, identity providers, data clean rooms, and cloud platforms, MadConnect amplifies connectivity and delivers unmatched value to its customers.
Market Momentum and Industry Impact
As the global MarTech and AdTech market continues to grow, with audience activation at the forefront of industry demand, MadConnect is poised to remain a key player. By enabling organizations to simplify connectivity, unlock new use cases, and navigate evolving identity solutions, MadConnect ensures that its customers are ready to meet the challenges of 2025 and beyond. For more information about MadConnect, API integrations, and use cases, please visit https://madconnect.io.
About MadTech
MadTech is a product and data-focused consultancy specializing in AdTech and MarTech. We combine strategy with hands-on development to help brands, agencies, publishers, and platforms maximize the value of their technology and data investments. At the heart of our offering is MadConnect: a platform built to eliminate the operational burden of platform-to-platform connectivity. By streamlining integrations across CDPs, clean rooms, DSPs, SSPs, cloud platforms, and data providers, MadConnect enables seamless data flows to unlock key use cases like audience activation, measurement, and reporting.
Fonte: Business Wire
Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…
G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes
Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries
Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…
Morning Walk, the modern performance branding company known for building brands while driving scalable business results, announced today a surge in growth…
Work AI leader Glean today announced its lineup of powerhouse industry speakers - from Fortune 500 CEOs to AI-first disruptors - set to take the stage…
#3DEXPERIENCE--Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) and Airbus have extended their long-term strategic partnership, putting the 3DEXPERIENCE…
Headline of release issued April 22, 2025, at 9:30 p.m. PT/April 23, 2025, at 12:30 a.m. ET should read: Saviynt Hires Identity Veteran Roger Hsu to Accelerate…