Updated program now includes resell opportunities, offering partners new ways to increase profitability, strengthen go-to-market collaboration and simplify data management across cloud platforms

OAKLAND, Calif.: Fivetran, the global leader in data movement, today announced the launch of an enhanced Partner Program, making it easier than ever for partners to grow their business. The expanded Fivetran Partner Program offers higher incentives, deeper go-to-market collaboration and expanded technical enablement to help partners deliver seamless, automated data movement while supporting customers in centralizing their data for AI, analytics and business decision-making.

Fivetran is expanding its Partner Program to offer even more ways for partners to grow. In addition to referral-based incentives, the enhanced program now includes reselling and co-selling opportunities — giving partners greater flexibility in how they engage with customers while unlocking new revenue potential. The program introduces four partner tiers, offering structured benefits based on engagement level. In addition to programmatic resell discounts, top-tier partners gain access to additional incentives, including rebates for ensuring joint customers are successfully onboarded and fully leveraging the Fivetran platform. Fivetran is also putting strategies in place to encourage and reward its sales teams for pursuing joint business with partners.

“Data centralization remains one of the biggest challenges for enterprises today," said Logan Welley, vice president of alliances at Fivetran. "Our partners are critical to solving that — whether they’re helping businesses unify data across cloud platforms, modernize their infrastructure, or power AI-driven decision-making. This expanded program gives them the tools, incentives and support they need to grow their business while making data movement effortless for customers."

Stronger benefits for partners

The revamped program gives partners more ways to grow:

• Higher profitability – Earn bigger rebates for sourcing and co-selling, as well as resell discounts of up to 30%. Partners sourcing and influencing customers can receive rebates up to 15%.
• Seamless collaboration – Access joint sales opportunities, co-branded marketing programs and demand-generation tools.
• Smarter enablement – The Fivetran Partner Academy provides sales, technical and delivery training, certifications and expertise in Hybrid Deployment, data lakes and AI-driven analytics.
• Stronger solutions – Build and deploy Fivetran-powered data platforms, helping customers centralize, automate and scale their data infrastructure.

With integrations across AWS, Databricks, Google Cloud, Microsoft Azure and Snowflake, partners can help customers unify data across platforms and power AI and analytics — without the complexity of managing pipelines. Fivetran now supports over 700 pre-built connectors, ensuring businesses can move and manage their data effortlessly. That’s why more than 6,700 companies — including OpenAI, Pfizer, LVMH and National Australia Bank — trust Fivetran to centralize their data and drive innovation.

“Aligned incentives, extensive enablement and collaborative solutioning are key to allowing us to solve our mutual clients’ data movement needs,” said Ryan Gifford, managing director, global data & AI at Slalom. “Fivetran’s enhanced partner program strengthens the highly aligned ecosystem that is becoming increasingly vital as our clients’ data requirements grow. This is a great move that will allow us to do even more together.”

The enhanced Fivetran Partner Program is available now, with more opportunities rolling out later this year. Learn more at https://www.fivetran.com/partners/become-a-partner

About Fivetran

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon, and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com.

Fonte: Business Wire