Players Catapult Game and Independent Studio ‘Sunblink’ to a Smash Hit; Pre-orders for Physical Release Open Now

BOULDER, Colo.: Hello Kitty Island Adventure has surpassed 500,000 digital sales across Nintendo Switch and PC via Steam. The critically acclaimed cozy life sim, developed by the independent dreamers at Sunblink in partnership with Sanrio, reached this milestone in just 30 days following its release on January 30, 2025.

Download the latest assets here.
Also available on Apple Arcade.

This multi-platform release and success would not be possible without the dedicated fan community. After nearly two years of Sunblink and Sanrio serving players with new features, new adventures and a warm, welcoming community, Hello Kitty Island Adventure holds a 4.9/5 rating with over 114,000 reviews on Apple Arcade and now holds 93% positive user reviews on Steam.

Hello Kitty Island Adventure pioneers the “cozy adventure” genre, offering relaxed, “cozy” staples like crafting and decorating within a massive explorable world of quests, platforming, puzzle-solving, and other “adventure” genre aspects. The title has garnered massive critical acclaim for this innovation, earning Apple Arcade Game of the Year and a Webby People’s Voice award, plus nominations for Best Mobile Game at The Game Awards 2023 and Mobile Game of the Year at the 27th Annual D.I.C.E. Awards.

Pre-orders are now available for the physical Deluxe Edition of Hello Kitty Island Adventure, hitting store shelves on March 25, 2025. Digitally via Nintendo eShop and Steam, Hello Kitty Island Adventure is additionally available in Standard ($39.99) and Deluxe ($59.99) editions. The Deluxe Edition includes the base game and over 300 unique items and rewards, including Deluxe Starter and Crafting Bundles to get a leg up on your island adventure and a year’s worth of legacy clothing, furniture, and cosmetics from past seasonal events.

In Hello Kitty Island Adventure, Hello Kitty invites you to join her and her friends at Big Adventures Park, where My Melody is opening a brand new gift shop. Express yourself as an original, Sanrio-style avatar with a wide range of adorable customization options. Cook delicious food and decorate your space with hundreds of furniture items. Share gifts and complete quests to deepen your friendship with beloved characters. Invite other players to your island and complete multiplayer challenges or build beautiful vacation homes together.

Hello Kitty Island Adventure is now available on Nintendo Switch™, Nintendo Switch - OLED Model, Nintendo Switch Lite and PC via Steam, as well as Apple Arcade. Players can look forward to exciting content updates coming soon. For more information, visit the official website, join the official Discord server, and connect with Sunblink on X, YouTube, and Instagram. Find the Hello Kitty and Friends community on X, TikTok, Facebook, YouTube, Instagram, and Pinterest.

About Sunblink

Based in Boulder, CO and founded by three industry veterans behind global megahits like DragonVale, SpellFall and NinJump, Sunblink and its team members have created and managed some of the highest grossing and most downloaded games of the last decade. Their hit title, Hello Kitty Island Adventure, leveraged one of the most beloved entertainment brands in the world and pioneered the cozy adventure genre. They believe in making kind, collaborative, and imaginative games with the best partners and people in the industry. If that’s you, get in touch.

About Sanrio®

Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

Fonte: Business Wire