Product suite helps retailers turn insights into action, optimize customer experiences, and drive revenue with triggered email, text, and other channels

NEW YORK: Wunderkind, the leader in performance marketing and identity, today announced the addition of Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. This combined solution helps thousands of Wunderkind retail clients measure and optimize customer experiences and maximize revenue through high-engagement actions like triggered email, text, and other channels.

Wunderkind Analytics

This always-on application streamlines performance analysis with self-service, real-time dashboards, curated insights, interactive visualizations, and performance comparisons to give brands greater visibility and control over their performance revenue. Together, these features give brands the ability to measure, understand, and optimize their marketing strategies with reduced reliance on their Wunderkind teams.

“We rely on Wunderkind Analytics to check in on our performance constantly, and it’s one of the first things I do as part of my morning routine,” said Ben Gilbert, Director of Marketing Technology for At Home. “The intuitive dashboards make it simple for our own team to spot trends and take action quickly, and it's been a huge advantage in pulling the insights we need while keeping leadership in the loop and tracking against our growth goals.”

WunderkindAI

The engine powering the Autonomous Marketing Platform, WunderkindAI enables brands to build smarter audiences, generate high-performing experiences, and optimize customer engagement at scale through such capabilities as:

• Refining audience targeting through precision audience segmentation, purchase propensity modeling, and product affinity analysis to drive higher conversions.
• Enhancing content creation with brand-aligned copy generation and refinement while optimizing experiences with AI Abandonment and AI Catalog to automate send time and channel selection.
• Predictive analytics further refine outreach, forecasting user behavior to maximize engagement and revenue.

These WunderkindAI-powered capabilities, driven by agentic AI, lay the foundation for moving beyond static campaigns to deliver perpetually evolving, infinite experiences that dynamically adapt to consumer behaviors in real time.

"While AI is driving the next phase of autonomous marketing, it’s also a perfect example of ‘garbage in, garbage out’,” said Bill Ingram, CEO at Wunderkind. “That’s why retailers are looking to Wunderkind to lead the way. Our proprietary Identity Network is the perfect foundation of first-party data to layer AI onto and take performance to the next level.”

WunderkindAI and Wunderkind Analytics are the latest enhancements to Wunderkind’s Autonomous Marketing Platform, which applies adaptive learning and decisioning to streamline and automate how marketers build, optimize, and report on their customer touchpoints to drive revenue. Every year, Wunderkind delivers more than $5 billion in directly attributable revenue for retailers like Perry Ellis, HelloFresh, and more.

As Wunderkind continues to evolve its AI-powered optimizations and self-servicing, it is also expanding how brands implement and scale their performance solutions with Build by Wunderkind. This new API-first offering seamlessly integrates into a brand’s existing marketing and technology stack, ensuring AI-driven decisioning and personalization work in harmony with broader strategy and investments. By providing brands with greater control and flexibility, Build by Wunderkind empowers retailers to maximize performance while maintaining strategic alignment. More details on Build will be shared in the coming months.

About Wunderkind

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion consumers, and observes 2 trillion digital transactions every year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind’s Autonomous Marketing Platform, an AI engine that integrates seamlessly into a brand’s existing ESP to boost performance across email, text, and advertising channels.

Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a number of industries, often ranking as a top 3 revenue channel in clients’ own analytics platforms. Brands such as Harley-Davidson, Perry Ellis, and Shoe Carnival partner with Wunderkind to drive top-line revenue through its guaranteed results.

Fonte: Business Wire