Enterprise brands can now deliver truly personalized shopping experiences at scale through unified search, product discovery, and merchandising capabilities

DALLAS: Monetate, the leading personalization platform that helps build personal and meaningful digital connections between ecommerce brands and their global customers, today announced a significant evolution of its platform with the launch of Orchid AI. This new AI-powered engine unifies search, navigation, personalization, testing, and more to help global brands deliver category-defining experiences at scale.

"Today's brands face unprecedented challenges—from rising customer acquisition costs to increasing tech competition and evolving customer expectations," said Steve Maher, CEO of Monetate. "We've enhanced our platform to make it more intelligent, powerful, and accessible so teams can respond to these rising challenges head-on.”

The enhanced Monetate platform includes:

• Smart Site Search: Use Orchid AI to deliver 41% higher search revenue by personalizing results using real-time intent
• Dynamic Category Pages: Create custom category page experiences for different segments powered by Orchid AI
• Intelligent Recommendations: Drive 4X RPS increase through Orchid AI-powered product suggestions, deployable across web, mobile, app, kiosk, and more
• 1:1 Personalization: Deliver uniquely tailored experiences to each visitor across all touchpoints that increases conversion rates by 25% using Orchid AI
• Dynamic Testing: Leverage Orchid AI to auto-allocate traffic to winning variants in real time—avoid having to wait for statistical significance
• AI-Powered Audience Discovery: Leverage Monetate's Orchid AI to identify high-value segments and surface optimization opportunities.

"What sets Monetate apart is our decade-plus heritage in AI-powered commerce," said Eric Rosado, Chief Product Officer at Monetate. "While others are just beginning to experiment with AI, our platform has processed hundreds of billions of interactions, continuously learning and evolving to stay ahead of changing shopper behavior.”

News of the launch was unveiled at this year’s Shoptalk Spring in Mandalay Bay, Las Vegas. For more information about Monetate's enhanced platform and Orchid AI, stop by Booth 1614 at Shoptalk or visit www.monetate.com.

About Monetate

Monetate helps organizations make ecommerce personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that influence over $230 billion in revenue annually.

Our AI-driven search, merchandising, testing, and personalization capabilities are trusted by more of today’s top 1,000 retailers than any other provider. These market-proven solutions help enhance customer engagement, improve conversion rates, and optimize revenue by creating meaningful interactions tailored to each customer.

Global companies like Nespresso and Lufthansa Group deliver shopper-centric search results, content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyze real-time and historical data, intent, and meaning.

Fonte: Business Wire