Gradwell brings deep industry knowledge, AI expertise and visionary leadership to Superside

NEW YORK: Superside, the leading AI-powered creative services company, today announced the appointment of Gradwell Sears as its first-ever Chief Creative Officer (CCO). He brings deep expertise in building and scaling global AI-powered teams for some of the world’s biggest brands. Gradwell joins Superside from Monks, where he served as Executive Vice President of Global Creative.

Gradwell’s career spans two decades at the forefront of creative innovation. In addition to Monks, he has held leadership positions at Firstborn in New York and AKQA in London. As CCO, Gradwell will lead Superside’s creative vision, overseeing its world-class team and further accelerating business growth to help the company continue on its journey to disrupt the traditional agency model. Gradwell will not only further advance the company’s industry-leading AI expertise, but will help Superside and its customers deliver high-impact creative that cuts through the noise.

“As Superside enters a new chapter, it was important to us to bring on an industry leader who has extensive expertise in delivering groundbreaking creativity at a global scale,” said Fredrik Thomassen, CEO and Co-founder of Superside. “Gradwell’s talent, knowledge, and passion for innovation align perfectly with our mission to redefine how brands scale their creative to drive business impact.”

“AI is transforming creative services, and it’s clear that Superside is at the forefront of this revolution,” said Gradwell Sears, Chief Creative Officer, Superside. “The founding team has an incredible vision for how technology and human creativity can work together to deliver more impactful, scalable, and efficient creative solutions. I’m beyond excited to join this mission, collaborate with a kind and driven team and help shape the future of creative services in a way that makes a difference.”

Gradwell’s appointment is part of Superside’s ongoing expansion, which has included several high-profile leadership hires over the past year, including Jen Rapp (CMO), Alex Bohorquez (VP of Sales), Diane Borges (VP of Customer Success), and Jason Sutterfield (VP of Delivery and Operations).

To learn more about how Superside serves as an extension of in-house creative teams, visit the website, here.

About Superside
Superside is the world’s leading AI-powered creative service. Built to be an extension of in-house teams, Superside delivers fast, scalable, world-class creative solutions to over 450 globally-renowned companies such as Amazon, Meta, Salesforce and Google.
Since 2015, Superside has been at the forefront of reimagining how great creative is made, driven by technical innovation and a culture that attracts the world’s best creative talent. As the world wrestles with AI, Superside is shaping its future in the creative industry, providing enterprises with world-class AI-powered services that keep businesses competitive now and beyond.

Fonte: Business Wire