Belkin achieves sales milestone, double-digit growth, and market leadership in mobile power

LOS ANGELES: Belkin, a leading consumer electronics brand for over 40 years, has officially surpassed 1 billion products sold worldwide*, cementing its status as one of the most trusted brands in consumer technology. Additionally, Belkin has been named the #1 wireless charging brand** further solidifying its leadership in mobile power solutions.

For over four decades, Belkin has combined timeless design, premium quality and innovative engineering to create industry-leading products, and today, its expansive global footprint spans over 171 countries with 75,000 feet of retailer shelf space worldwide. The company has also expanded its online sales presence, particularly on Amazon USA, where revenue and market share in power banks, wall chargers, and cables have more than doubled year over year***. This success is driven by dedicated in-house labs, cross-functional teams in sales, marketing, data science, and product development. The company also holds over 700 patents, reinforcing its commitment to innovation.

A Legacy of Growth & Innovation

Belkin’s momentum continues, with a 6% compounded annual growth rate (CAGR) over the past five years and double-digit global sales growth across all major product categories including Mobile Power, Connectivity, Audio, Device Protection, KVM and Future Ventures. Spearheading this growth is Mobile Power, Belkin’s fastest-growing segment, with sales nearly doubling in the last five years.

Top sellers in Mobile Power include:

• BoostCharge Compact USB-C Charger 20W
  Price: $19.99; available on Belkin.com

• BoostCharge 30W USB-C Car Charger
  Price: $19.99; available on Belkin.com

• BoostCharge Braided USB-C to USB-A Cable
  Price: $14.99; available on Belkin.com

• BoostCharge Power Bank 10K
  Price: $29.99; available on Belkin.com

• BoostCharge 10W Wireless Charging Pad
  Price: $29.99; available on Belkin.com

“Belkin’s continued growth for more than 40 years is a testament to our relentless pursuit of innovation and our deep commitment to quality,” said Steve Malony, CEO of Belkin. “As we look ahead, we remain focused on delivering premium, responsibly built solutions that enhance the way people connect, charge, and protect their devices.”

Rooted in Southern California, Built for the World

Founded in 1983 in a Southern California garage, Belkin rapidly grew into a unicorn company and remains one of the last U.S.-headquartered tech accessories brands. With a global presence, Belkin still stays true to its roots, designing and engineering its products in-house at its global headquarters in El Segundo, CA, bringing together industrial design, R&D engineering, and product development under one roof, fostering seamless collaboration from concept to execution.

With industry-leading expertise in consumer insights, design, engineering, and quality assurance, Belkin creates products that meet or exceed industry standards, undergoing rigorous safety testing and quality control. This ensures cutting-edge technological advancements, premium materials—such as best-in-class Post-Consumer Recycled plastic (PCR)—and safer, more durable products that require less frequent replacement. Belkin’s mission is to drive innovation that enhances how people connect with technology while minimizing environmental impact.

For more information on Belkin’s full product offerings, please visit Belkin.com.

*Belkin has sold over 1 billion products globally since 2000.
**Source: Circana, LLC, Retail Tracking Service, U.S., Mobile Power, Charger: Wireless, Dollar Sales, Jan – Dec 2024.
***Source: Amazon, revenue and market share have doubled spanning from CY23-CY24.

About Belkin

Belkin is a California-based accessories leader delivering award-winning power, protection, productivity, connectivity, and audio products over the last 40 years. Designed and engineered in Southern California and sold in more than 100 countries around the world, Belkin has maintained its steadfast focus on research and development, community, education, sustainability and most importantly, the people it serves. From our humble beginnings in a Southern California garage in 1983, Belkin has become a diverse, global technology company. We remain forever inspired by the planet we live on, and the connection between people and technology.

Fonte: Business Wire