Redpoint powers the HCLTech X platform with enterprise data readiness and omnichannel orchestration for seamless personalization at scale

WELLESLEY, Mass.: #CDP--A partnership between Redpoint Global, a leader in customer data technology, and HCLTech, a leading global technology company, now combines the two companies’ expertise in digital engagement and customer experience technology to deliver real-world results to customers, such as 3X higher engagement, a 35% increase in retention and a 2X increase in ROI.

Redpoint underpins the HCLTech X platform to deliver a cloud-native digital experience platform that enables seamless and personalized user experiences at scale. Redpoint is the data readiness engine that delivers a best-in-class unified customer profile. Enterprise data quality and identity resolution finds, fixes and flags all data anomalies before they find their way into customer messaging. Redpoint performs all data hygiene and data transformation tasks at the point of entry, greatly reducing process inefficiencies and providing clean data for all downstream purposes, from core CDP to AI models and more.

In addition, Redpoint provides HCLTech X with omnichannel journey orchestration capabilities that enable non-technical users of the platform to execute multi-channel, multi-phase, and multi-wave campaigns across all devices, channels, and customer touchpoints. This collaboration between Redpoint and HCLTech results in faster time to market, quicker revenue, lower interaction costs and optimized resource efficiency for clients.

“Redpoint has been an outstanding partner, providing critical functionality in the HCLTech X platform,” said Ashish Kumar Gupta, Chief Growth Officer, Europe and Africa, Diversified Industries at HCLTech. “Through the use of Redpoint technology, our platform can deliver the right message to the right customer at the right time across the right channel.”

HCLTech X is a cloud-native digital experience platform that effortlessly integrates with a customer’s existing technology, allowing customers to choose and build their own customized solutions.

“By bringing together Redpoint’s superior data quality, identity resolution and campaign orchestration technology with HCLTech’s sterling capabilities as an international MarTech leader, we deliver the best of both worlds for our clients,” said John Dodd, Global Alliance Director at Redpoint.

About HCLTech

HCLTech is a global technology company, home to more than 220,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG and Public Services. Consolidated revenues as of 12 months ending December 2024 totaled $13.8 billion. To learn more, visit hcltech.com.

About Redpoint Global

A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results for any use case that depends on clean, accurate customer data – ultimately boosting revenue, increasing productivity and improving agility. To learn more, visit www.redpointglobal.com.

Fonte: Business Wire