DUBAI, United Arab Emirates: #AIMakeup--Banuba, a leading innovator in augmented reality (AR) technology, announces the launch of its new virtual try-on plugin for Shopify. This groundbreaking extension simplifies the integration of advanced AR features, empowering online store owners to enhance their customer experience and significantly boost sales performance.

With this plugin, retailers can expect to see impressive results:

• Up to 1000% higher add-to-cart rate
• Up to 300% higher sales
• Up to 60% lower product return rate

The Banuba virtual try-on plugin lets users test makeup right on their screens. It also includes a recommendation AI that automatically analyzes the user’s appearance and suggests cosmetics that will fit their unique looks. In addition, customers can try multiple products at once and add them all to cart straight away – a convenient way to shop and a way to raise the average order value at the same time.

E-store admins will find it easy to digitize their products with Banuba’s plugin, as it includes an easy self-service workflow. It also allows testing the products on models with diverse looks to ensure the widest possible audience reach.

“Online shoppers today expect more than static images — they want interactive, personalized experiences that mirror in-store confidence,” said Art Polzunov, Product Director at Banuba. “Our virtual try-on plugin integrates AI-driven recommendations with augmented reality to help consumers find products that genuinely suit their individual style. For retailers, this means higher engagement, increased conversions, and fewer returns — raising the bar for what e-commerce can deliver.”

See the video demonstration of the plugin or visit Banuba.com to learn how it can improve your business performance.

About Banuba:

Banuba is an augmented reality company with over 9 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.

Fonte: Business Wire