Prestigious Annual Awards Program Recognizes Standout Retail Technology Companies and Solutions Around the World

SAN FRANCISCO: Hightouch, the pioneering data and AI agents platform for marketers, today announced it has been named “Omnichannel Analytics Solution of the Year” in the 3rd annual RetailTech Breakthrough Awards program conducted by RetailTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout retail technology companies, products, and services around the globe.

Retailers turn to Hightouch to run more personalized and targeted campaigns for acquisition, engagement, and loyalty across more than 300 online and offline channels. The Hightouch Composable Customer Data Platform (CDP) is a powerful no-code audience and journey builder for omnichannel experiences. Hightouch AI Decisioning enables marketers to achieve 1:1 personalization at scale using AI agents. Marketers define goals, guardrails, and creative content, while AI agents use reinforcement learning to optimize customer engagement and report back performance insights.

“Customers are inundated with emails, texts, and ads, making it more difficult than ever for brands to break through,” said Tejas Manohar, co-founder and co-CEO of Hightouch. “It’s an honor to be singled out by RetailTech Breakthrough for the ‘Omnichannel Analytics Solution of the Year’ award. We’ll continue to innovate to help retailers solve their most difficult data and personalization challenges.”

The annual RetailTech Breakthrough Awards program aims to spotlight and celebrate the global innovators who are transforming the retail technology landscape. The RetailTech Breakthrough Awards program conducts the industry’s most comprehensive analysis of standout leaders and technologies driving innovation and shaping the future of retail. This year’s program received thousands of nominations from more than 14 countries worldwide, reflecting the global momentum and impact of retail technology advancements.

“Hightouch transforms the way retailers use data to connect with customers. In retail, data is the key to success. Personalization strategies are growing more complex. Marketing teams need to stay organized and informed so they can strategically analyze omnichannel insights, adjust active campaigns, and create seamless customer experiences across different channels to provide context and improve campaign performance,” said Bryan Vaughn, Managing Director, RetailTech Breakthrough. “These modern marketing teams turn to Hightouch to ensure that their omnichannel audiencing needs are met. Hightouch empowers retailers to unlock the full potential of their existing data, allowing them to create hyper-personalized customer connections and see improved revenue, retention, and brand loyalty.”

About Hightouch

Hightouch is the leading Composable CDP and AI Decisioning Platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Autotrader, Cars.com, Grammarly, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

About RetailTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the RetailTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in retail technology companies, services, and solutions around the world. The RetailTech Breakthrough Awards provide public recognition for the achievements of retail technology companies and products in categories that include store management, digital displays, checkout automation, workforce tools, smart dressing rooms, and more. For more information, visit retailtechbreakthrough.com.

Fonte: Business Wire