Industry Icon Joins as First Independent Addition to Founder-Led Company’s Board to Help Supercharge Growth of Cognitiv’s Advanced Performance Platform

NEW YORK: Cognitiv, the leading advanced performance partner powered by deep learning, today announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors, bringing decades of media, marketing, and investing expertise to the company.

This is the company’s first board appointment beyond its founding and executive team of Jeremy Fain, Marc Hudacsko, and Aaron Andalman, marking a new phase of strategic growth.

“Michael Kassan is one of the few leaders at the nexus of brands, media, and technology, and is the perfect partner to help drive Cognitiv’s momentum in advanced advertising,” said Jeremy Fain, CEO and Co-founder of Cognitiv. “As an icon of advertising and a true mentor to marketers, Michael has led the industry through pivotal moments of change for decades. The future will be owned by brands that embrace AI tools and technology that drive real business outcomes. Michael’s strategic vision and industry relationships will accelerate our mission of bringing intelligence to advertising, breaking through today’s digital performance plateau. We are fortunate to have his expertise on the board as we shape the future of deep learning.”

Kassan is the founder and CEO of 3C Ventures, a strategic advisory firm he launched in 2024 focused on accelerating clients’ growth through consulting, convening, and co-investing. Previously, he founded MediaLink in 2003. Widely recognized as the “ultimate power broker” and a trusted strategic advisor across the advertising industry, Kassan has shaped countless transformative partnerships between Fortune 500 brands, technology platforms, and media companies throughout his career. Among many notable honors, he has been named one of the top media executives in America by Ad Age, listed in AdWeek’s “Power 100,” and is an inductee into American Advertising Federation’s Hall of Fame.

“AI is fundamentally transforming how brands engage with consumers, and over the past decade, I’ve watched Cognitiv build a dynamic platform rooted in deep learning and driven by real innovation,” said Michael Kassan, Member of the Board of Directors at Cognitiv. “In an industry awash with buzzwords and so-called solutions, Cognitiv brings clarity, credibility, and real value. When agencies and brand leaders ask me what’s worth paying attention to when it comes to adtech, Cognitiv is consistently part of that conversation. Their rapid growth – especially with Cognitiv ContextGPT – is a testament to their ability to meet the moment with smart, scalable technology that aligns with the real-world needs of marketers. I’m tremendously honored to join their Board.”

About Cognitiv

Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv enables brands to connect with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising and be the brain behind the brands.

Fonte: Business Wire