▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

BuzzFeed Partners with Shopsense AI to Launch Native Content-to-Commerce Product Listings

BuzzFeed, Inc. is expanding inventory to retail media buyers with a new partnership with Shopsense AI. As the first editorial media brand to partner with Shopsense, BuzzFeed will use the company’s A...

Business Wire

New AI-Powered Sponsorable Product Ads Capabilities Connects Brands to 71 Million Monthly Visitors As It Taps Into $100B Digital Retail Media Market

REDWOOD CITY, Calif.: BuzzFeed, Inc. is expanding inventory to retail media buyers with a new partnership with Shopsense AI. As the first editorial media brand to partner with Shopsense, BuzzFeed will use the company’s AI-powered Commerce Operating System (OS) to integrate context-aware product recommendations directly into articles — giving BuzzFeed's monthly audience of 71 million monthly U.S. visitors a seamless way to explore and purchase products relevant to the lifestyle, fashion, and entertainment content they’re consuming.

“For nearly two decades, BuzzFeed has helped audiences navigate the best of the internet—and made culture shoppable along the way,” said Ken Blom, Chief Business Officer of BuzzFeed. “This partnership brings that mission into the AI era, combining the cultural relevance of our content with a powerful commerce engine. Together, we’re unlocking new revenue streams, deeper brand performance, and a better experience for our users.”

BuzzFeed will activate two types of native commerce modules across its content ecosystem: AI-driven product carousels that surface relevant items based on the article or image content, and fully sponsored modules featuring curated collections from a single retailer or brand. Behind the scenes, Shopsense’s AI-powered Commerce OS continuously updates product selections in real time—factoring in inventory, promotions, and payment options like Buy Now, Pay Later — to keep the experience relevant, seamless, and geared towards conversion..

The partnership reflects a broader shift across the media landscape, where publishers are looking to turn cultural engagement into measurable commerce. With more than 1,250 retail partners, Shopsense has created the largest independent cross-merchant SKU-level database in the world. Brands and publishers unlock new value from the content they already create—bridging the gap between inspiration and transaction at scale.

“Every piece of content has the potential to drive both commerce and brand value,” said Glenn Fishback, CEO and Co-Founder of Shopsense AI. “BuzzFeed’s influence makes them the perfect partner to show what’s possible when storytelling and shopping are seamlessly connected. For Shopsense, we’re unlocking new revenue across all content formats, from video to editorial.”

With deep reach among Millennials and Gen Z, BuzzFeed offers a powerful proving ground for Shopsense’s expansion into new content mediums. Together, the two companies will embed native, real-time shopping experiences into lifestyle, fashion, beauty, and entertainment content—connecting audiences with relevant products at the moment inspiration strikes.

About BuzzFeed, Inc.

BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now—and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

About Shopsense

Shopsense AI is redefining content-driven commerce and sponsorships with Agentic AI, transforming media, editorial and entertainment into interactive, shoppable experiences. Its industry-first, patent-pending Multi-Agent AI Commerce OS enables broadcasters, digital publishers, brands, and retailers to quickly and seamlessly embed sponsorships and shopping moments into live, on-demand, and editorial content. With a low-lift, no-SDK integration and more than 1,250 retail partners, Shopsense AI empowers content companies to rapidly activate sponsorable shopping experiences at scale—driving new revenue, deeper engagement, and stronger fandom loyalty.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

AI Strengthening Cybersecurity Software, ISG Says

$III #AI--Growing and evolving security threats make it increasingly important for enterprises to deploy advanced cybersecurity software and to understand…

Mitsubishi Electric’s ME Innovation Fund Invests in AI-assisted PLM Systems…

Mitsubishi Electric Corporation (TOKYO: 6503) announced today that its ME Innovation Fund has invested in Things, Inc., a Japan-based startup that develops…

Team8 Expands Cyber and AI Focus with New Partner Appointments, Ori Barzilay…

Team8 a global venture fund that builds and invests in companies across cybersecurity, data, AI, fintech, and digital health, as well as their intersections…

Taiwan Prepaid Card and Digital Wallet Market Databook 2025: Prepaid Card…

The "Taiwan Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook - Q2 2025 Update" report has been added to ResearchAndMarkets.com's…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!