Latest updates deliver faster segmentation, streamlined workflows, and secure data activation at scale for improved campaign performance, precision, and privacy

ATLANTA: MessageGears, the leading data activation and engagement platform for enterprise brands, today announced new capabilities in segmentation, campaign workflow, and data security that streamline marketing operations for enterprise teams. Updates include enhanced tools for faster audience building, a refined view of campaign elements, versioning control when coding dynamic content, and a powerful data preview access role for increased security.

“We continue to reimagine the marketing campaign experience to provide our customers with a comprehensive platform where they can build complex and engaging journeys at scale,” said Craig Pohan, Chief Technology Officer at MessageGears. “Enterprise brands managing millions of customer data records need precise and nuanced control over who, what, when, and how they use that customer data to build successful campaigns.”

New MessageGears capabilities include:

• Smarter, faster segmentation: Get a clearer view of your audiences with an updated segmentation experience that shows associated campaigns, custom labels, and channel destinations at a glance. A new ‘mini map’ and expanded zoom make it easier to navigate across large segments with complex logic, while enhanced drag-and-drop capabilities empower marketers to update segments efficiently – no SQL required.
• Streamlined campaign creation: A refined campaign UI simplifies setup with an easy “who, what, when” structure and integrates channel and template selection directly into workflow creation. A new launch schedule displays your next 10 scheduled campaigns for added clarity and confidence prior to deployment. Marketers can also now append custom metadata to every campaign event — enabling easier troubleshooting, better visibility into campaign activity, and more flexibility for downstream processing.
• Enhanced personalization methods: Additional FreeMarker macros make it easier for marketers to work with comprehensive lists of personalized content, so selecting the right content for each recipient is quick and efficient.
• Secure data preview access: Avoid exposing sensitive personally identifiable information (PII) to certain users while still leveraging personal attributes for targeting with a new MessageGears user role. Updated data preview permissions mean marketers can easily activate data in campaigns without ever revealing individual identities — ensuring privacy and compliance without sacrificing personalization.

“We want brands to be able to focus on delivering targeted content and competitive campaigns to their customers – not spending unnecessary time building those campaigns,” added Pohan. “These enhancements and refinements streamline how enterprises turn complex data into personalized, high-impact messaging — fast.”

Brands like Expedia, Chewy, and Vimeo leverage MessageGears to know and understand how their customers are behaving so they can fully engage buyers at all stages of the journey. To learn more about how MessageGears can help you take advantage of your data warehouse, go to messagegears.com.

About MessageGears

MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.

Fonte: Business Wire