This Mother’s Day, DoorDash becomes “DoorDad” to give mom a real break, with deals on flowers, gifts and up to $75 in holiday treats*

SAN FRANCISCO: This year, just in time for Mother’s Day, DoorDash is giving moms the day off and stepping up by becoming “DoorDad” to help give moms what they actually want: a break.

Inspired by the insight that moms are often still the default parent of the household for nearly everything, this new DoorDash campaign is designed to celebrate mothers by spotlighting the invisible mental load moms carry - both mentally and physically.

That’s why, this Mother’s Day, we’re flipping the script with beloved actress and mom of two, Brenda Song, who knows firsthand just how much moms carry, and encourages everyone to stop asking mom, and instead enlist “DoorDad.”

“Now that I have two kids, I know firsthand that decision-making fatigue is real and that moms should not be taking on more mental load on Mother’s Day of all days,” said actress Brenda Song. “Working with DoorDash to encourage everyone to lean on ‘DoorDad’ on Mother’s Day hit on exactly what I want this Mother’s Day, which is simply a beautiful bouquet of flowers and to sit back and relax.”

Turns out, we’re still asking mom first for practically everything. In fact, 81% of Gen Z and young Millennials (18-34) say they reach out to mom daily or multiple times a week for help or advice, including:

• 74% say they go to mom first for medical questions, compared to just 14% who said dad
• 77% turn to mom for cooking tips, while only 15% call dad first
• 68% say they’ve called mom to find something they lost, compared to 21% who’d go to dad
• 75% rely on mom for emotional support, while only 14% said dad**

And this year, “DoorDad” is making it easier than ever to give Mom time back and handle the everyday questions moms are constantly asked like, “what’s for dinner?”.

From May 9-11, when you order a bouquet through DoorDash, you’ll automatically unlock up to $50 in credit, or up to $75 if you’re a DashPass member, towards select time-saving gifts.* From a delicious meal she doesn’t have to cook, to relaxing self-care essentials and more, get more than just flowers this Mother’s Day delivered with “DoorDad.”

All you need to do is:

*Offer valid from 05/09/2025 through 05/11/2025. Purchase any flower bouquet from participating merchants on the DoorDash app or website and get additional select items with DoorDash credits (up to $75 total value for DashPass members and up to $50 total value for non-DashPass customers), while supplies last. Additional select items will be available as a DoubleDash add-on order to the flower order. Select items must be selected from a single merchant and cannot be combined across multiple merchants. Discount applies to your DoubleDash add-on order only, not your primary order. Fees (including service fee), taxes, and gratuity still apply. Limit one redemption per person. Valid for delivery orders only. Not valid for the purchase of alcohol. See full terms and conditions here.

**According to a DoorDash-commissioned survey of 2,000+ Gen-Z and Millennial Americans that plan to celebrate Mother’s Day.

About DoorDash
DoorDash (NASDAQ: DASH) is a leading local commerce platform that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its marketplace and platform services, DoorDash is driving economic vitality in the regions it serves worldwide.

Fonte: Business Wire