▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

WestJet Partners with RewardOps to Launch First-Ever Loyalty eStore

RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced today a partnership with WestJet to la...

Business Wire

eStore offers members greater flexibility to earn and redeem rewards on everyday spending

TORONTO, Ontario: RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced today a partnership with WestJet to launch its first-ever loyalty eStore.

The WestJet Rewards eStore gives members new ways to earn and redeem points beyond travel, as part of the airline’s efforts to modernize and increase engagement in its loyalty program.

RewardOps was selected as the partner of choice for its comprehensive suite of products and services, including a seamlessly integrated earn and redemption program experience. Its robust back-end platform and fully branded front-end website further reinforces RewardOps’ unified approach, which is an industry differentiator and a key factor in WestJet’s decision to partner.

“RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our members,” said Steve McClelland, Vice President of Loyalty at WestJet. “This collaboration strengthens WestJet Rewards, making it more competitive with other loyalty programs. With a more flexible, points-based system and expanded earning and redemption options, the program is well-equipped to meet the evolving needs of today’s members.”

With the WestJet Rewards eStore, members can tap into an e-commerce website that displays a variety of non-travel rewards that members can choose from, including merchandise from popular brands like Apple, Dyson and KitchenAid, and gift cards. RewardOps handles all aspects of order management, ensuring efficient fulfillment and smooth operations.

“Our partnership with WestJet underscores the importance of a comprehensive loyalty program and strategy,” said Beth McCoy, President of RewardOps. “To stay competitive and relevant, airlines must prioritize the customer experience – and loyalty plays a critical role in that. Those who can shift from transactional to emotional loyalty, offering everyday opportunities to earn and redeem in a singular user experience, will have a distinct advantage.”

About RewardOps

An engagement ecommerce platform combining earn and burn capabilities to create positive disruption in the rewards space. RewardOps’ cloud-hosted infrastructure and SaaS approach sets it apart from other companies in the loyalty industry. Using RewardOps’ API-based software, forward-thinking companies in the loyalty industry can easily build, track and streamline their rewards programs. With one simple integration, RewardOps’ partners can access millions of products from a continuously growing marketplace of exciting reward suppliers for new and deepening levels of engagement. For more information, please visit https://www.rewardops.com/. Follow them on LinkedIn or X.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

Ionic Digital Issues Open Letter to Stockholders to Deliver Essential…

Ionic Digital Inc., (the “Company” or “Ionic”), an emerging innovator in digital infrastructure and bitcoin mining, today issued an open letter to stockholders…

University of Phoenix Leadership Presents at 1EdTech

University of Phoenix is pleased to announce that Vice President of Accessibility and Student Affairs Kelly Hermann co-presented at the 2025 1EdTech Learning…

Tapcheck Named Workday Innovation Partner

#EWA--Tapcheck , today announced that it has achieved Workday Certified Integration status. As a Workday Innovation Partner, Tapcheck offers customers…

EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform…

EDO, the TV outcomes company, and TelevisaUnivision, the world’s leading Spanish-language media company, have expanded their partnership to measure the…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!