AppLovin Announces First Quarter 2025 Financial Results
AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced financial results for the quarter ended March 31, 2025 and posted a financial update on its Investor ...
PALO ALTO, Calif.: AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced financial results for the quarter ended March 31, 2025 and posted a financial update on its Investor Relations website located at https://investors.applovin.com.
First Quarter 2025 Financial Highlights:
(In thousands, except percentages) | Quarter Ended March 31, |
|
| |||
| 2025 |
| 2024 |
| % Change | |
Advertising Revenue | $1,158,974 |
| $678,370 |
| 71 | % |
Apps Revenue | 325,047 |
| 379,745 |
| (14 | )% |
Total Revenue | $1,484,021 |
| $1,058,115 |
| 40 | % |
Advertising Adjusted EBITDA | $943,228 |
| $492,020 |
| 92 | % |
Apps Adjusted EBITDA | 61,799 |
| 56,751 |
| 9 | % |
Adjusted EBITDA | $1,005,027 |
| $548,771 |
| 83 | % |
Net Income | $576,419 |
| $236,183 |
| 144 | % |
Additional Financial Highlights:
- Net cash from operating activities was $832 million and Free Cash Flow was $826 million for the first quarter 2025.
- During the first quarter 2025, we repurchased and withheld 3.4 million shares of our Class A common stock, for a total cost of $1.2 billion1. At the end of 1Q 2025, we had 338 million shares of our Class A and Class B common stock outstanding.
-
On May 7, 2025, we entered into a definitive agreement to sell our mobile gaming business to Tripledot Studios, a privately held company, for consideration of $400.0 million in cash and an approximately 20% ownership stake in Tripledot common equity, subject to customary purchase price adjustments. The transaction is expected to close in the second quarter of 2025, subject to regulatory approvals and other customary closing conditions.
Second Quarter 2025 Financial Guidance Summary2
(In millions, except percentages) | 2Q25 | ||
| Low |
| High |
Total Advertising Revenue | $1,195 |
| $1,215 |
Total Advertising Adjusted EBITDA | $970 |
| $990 |
Total Advertising Adjusted EBITDA Margin | 81% |
| 81% |
Webcast and Conference Calls
AppLovin will host a webinar today at 2:00 PM PT / 5:00 PM ET, during which management will discuss the Company’s first quarter 2025 results and provide commentary on its business performance. A question-and-answer session will follow the prepared remarks.
The webinar may be accessed on the Company’s investor relations website or via webinar registration. A replay of the webinar will also be available under the Events & Presentations section of our Investor Relations website.
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
1 | Includes repurchased shares as well as withholdings upon net share settlement of vested equity awards. Total cost includes repurchase costs, including commissions and fees, as well as cash paid in connection with tax withholding and remittance obligations upon net share settlement | |
2 | We have not provided the forward-looking GAAP equivalents for forward-looking non-GAAP metrics, specifically Adjusted EBITDA and Adjusted EBITDA margin, or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results. We have provided historical reconciliations of GAAP to non-GAAP metrics in tables at the end of this letter. Due to the pending sale of our Apps business, we are no longer providing guidance for our Apps segment. | |
Source: AppLovin Corp.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “going to,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, priorities, plans, or intentions. Forward-looking statements in this press release include our expected financial results and guidance, and statements regarding our pending sale of our mobile gaming business. Our expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties, including changes in our plans or assumptions, which could cause actual results to differ materially from those projected. These risks include our inability to forecast our business effectively, the macroeconomic environment, fluctuations in our results of operations, our ability to execute on our operational and financial priorities, our ability to scale our Advertising to support new users, the competitive advertising and mobile app ecosystems, and our inability to adapt to emerging technologies and business models. The forward-looking statements contained in this letter are also subject to other risks and uncertainties, including those more fully described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2025. The forward-looking statements in this letter are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.
Non-GAAP Financial Metrics
To supplement our financial information presented in accordance with generally accepted accounting principles in the United States (“GAAP”), this shareholder letter includes certain financial measures that are not prepared in accordance with GAAP, including Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow. A reconciliation of each such non-GAAP financial measure to the most directly comparable GAAP measure can be found below.
We define Adjusted EBITDA for a particular period as net income before interest expense, other income, net (excluding certain recurring items), provision for income taxes, amortization, depreciation and write-offs and as further adjusted for non-operating foreign exchange (gains) losses, stock-based compensation expense, transaction-related expense, restructuring costs, goodwill impairment, loss on disposal of long-lived assets, as well as certain other items that we believe are not reflective of our core operating performance. We define Adjusted EBITDA margin as Adjusted EBITDA divided by revenue for the same period.
We define Free Cash Flow as net cash provided by operating activities less purchases of property and equipment and principal payments on finance leases. We subtract both purchases of property and equipment and payment of finance leases in our calculation of Free Cash Flow because we believe these items represent our ongoing requirements for property and equipment to support our business, regardless of whether we utilize a finance lease to obtain such property or equipment.
We believe that the presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations and operating performance, as they are similar to measures reported by our public competitors and are regularly used by securities analysts, institutional investors, and other interested parties in analyzing operating performance and prospects.
Adjusted EBITDA and Adjusted EBITDA margin are key measures we use to assess our financial performance and are also used for internal planning and forecasting purposes. We believe Adjusted EBITDA and Adjusted EBITDA margin are helpful to investors, analysts, and other interested parties because they can assist in providing a more consistent and comparable overview of our operations across our historical financial periods. We use Adjusted EBITDA and Adjusted EBITDA margin in conjunction with GAAP measures as part of our overall assessment of our performance, including the preparation of our annual operating budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our board of directors concerning our financial performance. We use Free Cash Flow in addition to GAAP measures to help manage our business and prepare budgets and annual planning, and we believe Free Cash Flow provides useful supplemental information to help investors understand underlying trends in our business and our liquidity.
These measures have certain limitations in that they do not include the impact of certain expenses that are reflected in our consolidated statement of operations that are necessary to run our business. Our definitions may differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish these or similar metrics. Thus, our non-GAAP financial measures should be considered in addition to, not as substitutes for, or in isolation from, measures prepared in accordance with GAAP.
AppLovin Corporation Condensed Consolidated Balance Sheets (In thousands, except share and per share data) (Unaudited) | |||||||
| March 31, |
| December 31, | ||||
Assets |
|
|
| ||||
Current assets: |
|
|
| ||||
Cash and cash equivalents | $ | 551,024 |
|
| $ | 741,411 |
|
Accounts receivable, net |
| 1,577,812 |
|
|
| 1,414,246 |
|
Prepaid expenses and other current assets |
| 238,498 |
|
|
| 156,533 |
|
Total current assets |
| 2,367,334 |
|
|
| 2,312,190 |
|
Property and equipment, net |
| 161,655 |
|
|
| 160,530 |
|
Goodwill |
| 1,639,796 |
|
|
| 1,803,426 |
|
Intangible assets, net |
| 855,046 |
|
|
| 896,677 |
|
Other assets |
| 682,870 |
|
|
| 696,436 |
|
Total assets | $ | 5,706,701 |
|
| $ | 5,869,259 |
|
Liabilities and Stockholders’ Equity |
|
|
| ||||
Current liabilities: |
|
|
| ||||
Accounts payable | $ | 595,219 |
|
| $ | 563,427 |
|
Accrued and other current liabilities |
| 541,381 |
|
|
| 424,206 |
|
Short-term debt |
| 200,000 |
|
|
| — |
|
Deferred revenue |
| 72,624 |
|
|
| 69,839 |
|
Total current liabilities |
| 1,409,224 |
|
|
| 1,057,472 |
|
Long-term debt |
| 3,509,964 |
|
|
| 3,508,983 |
|
Other non-current liabilities |
| 212,092 |
|
|
| 212,986 |
|
Total liabilities |
| 5,131,280 |
|
|
| 4,779,441 |
|
Stockholders’ equity: |
|
|
| ||||
Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of March 31, 2025 and December 31, 2024 |
| — |
|
|
| — |
|
Class A, Class B, and Class C Common Stock, $0.00003 par value—1,850,000,000 (Class A 1,500,000,000, Class B 200,000,000, Class C 150,000,000) shares authorized, 338,361,559 (Class A 307,673,018, Class B 30,688,541, Class C nil) and 340,041,739 (Class A 309,353,198, Class B 30,688,541, Class C nil) shares issued and outstanding as of March 31, 2025 and December 31, 2024, respectively |
| 11 |
|
|
| 11 |
|
Additional paid-in capital |
| 474,642 |
|
|
| 593,699 |
|
Accumulated other comprehensive loss |
| (73,185 | ) |
|
| (103,096 | ) |
Retained earnings |
| 173,953 |
|
|
| 599,204 |
|
Total stockholders’ equity |
| 575,421 |
|
|
| 1,089,818 |
|
Total liabilities and stockholders’ equity | $ | 5,706,701 |
| $ | 5,869,259 | ||
AppLovin Corporation Condensed Consolidated Statements of Operations (In thousands, except share and per share data) (Unaudited) | |||||||
| Quarter Ended March 31, | ||||||
|
| 2025 |
|
|
| 2024 |
|
Revenue | $ | 1,484,021 |
|
| $ | 1,058,115 |
|
Costs and expenses: |
|
|
| ||||
Cost of revenue |
| 271,232 |
|
|
| 294,148 |
|
Sales and marketing |
| 182,956 |
|
|
| 226,687 |
|
Research and development |
| 122,918 |
|
|
| 155,323 |
|
General and administrative |
| 54,501 |
|
|
| 42,398 |
|
Goodwill impairment |
| 188,943 |
|
|
| — |
|
Total costs and expenses |
| 820,550 |
|
|
| 718,556 |
|
Income from operations |
| If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter. Related news
Last NewsRSA at Cybertech Europe 2024Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for… Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurityG11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes How Austria is making its AI ecosystem growAlways keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries Sparkle and Telsy test Quantum Key Distribution in practiceSuccessfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing… Most readAlibaba Group Announces March Quarter 2025 and Fiscal Year 2025 Results$BABA #alibaba--Alibaba Group Holding Limited (NYSE: BABA and HKEX: 9988 (HKD Counter) and 89988 (RMB Counter), “Alibaba”, “Alibaba Group” or the “company”)… U.S. Data Center Construction Market Outlook Report 2025-2030 Featuring…The "U.S. Data Center Construction Market - Industry Outlook & Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The… J.D. Power Names Joshua Peirez New CEOJ.D. Power today announced that Joshua Peirez will assume the role of President and CEO of J.D. Power, guiding the company in its next phase of growth… IMVARIA Reports Multi-Site Clinical Experience With FDA-Authorized AI…#ATS--IMVARIA Inc., a health tech company pioneering AI-driven digital biomarker solutions, today reported results from multi-site clinical experiences… G11 Media Networks
InnovationOpenLab is a channel of BitCity, a newspaper registered at the court of Como , 
| |||||