Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue

SEATTLE: Highspot, the only GTM enablement platform, today announced its Spring ’25 product release, which continues to advance the edge for AI impact in enablement. Highspot’s enhanced digital rooms, AI-powered content workflows, and robust buyer engagement features ensure sellers build trust and win the last mile of the sales cycle.

Today’s business buyers self-educate across a wide variety of resources and delay talking to sales. According to the new State of Sales Enablement report, 47% of companies struggle with getting buyers to engage in a two-way conversation with sales, and 41% find it hard to reach new buyers, so sales teams must find new ways to offer value and capture buyer attention. Highspot’s Spring Release bridges the gap between modern buyers and sellers. The new capabilities help prepare sellers with AI to be trusted advisors to buyers, while also making it easier for sellers to deliver secure, personalized buyer experiences that increase engagement and reveal what repeatably wins deals.

“Sales success isn’t about brute force—it’s about precision,” said Robert Wahbe, CEO of Highspot. “You can’t win today’s business buyers with yesterday’s tactics. Our Spring release advances AI’s impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works.”

Boost seller productivity with AI-powered workflows

As the only natively-built, unified platform for go-to-market (GTM) enablement, Highspot can uniquely correlate structured CRM data with unstructured data – including case studies, videos, presentations, meetings, and more. This correlation connects data insights and recommended actions to business outcomes, unlocking much greater GTM efficiency and impact.

• Instant Answers: Highspot Copilot delivers deal- and situation-specific answers to any seller question that can be answered from the combination of CRM data and content in Highspot.
• Autodocs for Microsoft Dynamics: Highspot’s automatic document generation capability now works with Microsoft Dynamics so sellers can instantly create tailored documents using CRM data.
• Salesforce Agentforce, Salesforce Sales Programs, and Microsoft Copilot for Sales: Highspot is everywhere sellers work, with content, digital rooms, and more features accessible via new integrations with Agentforce, Salesforce Sales Programs, and Copilot for Sales.

Win buyers with personalized, secure experiences

AI can empower buyers and sellers alike, but also cloud their connection, making clear, secure communication vital to winning sales cycles. Highspot’s Spring Release raises the bar for Digital Room security and interactivity amidst usage of Highspot Digital Rooms growing 82 percent in the past year.

• Integrate Consensus Demo Boards: Embed interactive Consensus demos into Highspot Digital Rooms to create dynamic buying experiences.
• Integrate Loopio RFPs: Embed requests for proposal (RFP) in Highspot Digital Rooms and Spots and attach Highspot content in Loopio to create more compelling buyer responses.
• Verify access to external sharing: Secure Digital Room access with one-time email verification codes that ensure a trusted buying environment.
• Protect shared content: Automatically protect content through dynamic watermarks that update based on whoever shares or downloads content.

Accelerate revenue outcomes with AI insights

Data is just noise unless harnessed to extract insight that can optimize GTM execution. Highspot’s Spring Release advances the platform’s unique analytics prowess with new features that make it easy to know what’s working, or not, and export massive datasets for deeper investigation.

• Enhanced Play Scorecard: The new business outcome filters make it even easier to understand sales play usage, adoption, and the impact on win rates and closed opportunities.
• Snowflake Data Integration: Users can seamlessly access their complete Highspot dataset with the Snowflake Marketplace integration for Highspot.

Highspot Business Momentum Underscores its Position as Enablement Growth Leader

Highspot adoption continues to grow with more than 23 million sellers, buyers, and partners connected worldwide. Highspot’s growth is accelerating in a range of vertical industries, with strong double-digit annual recurring revenue (ARR) growth in Financial Services, Healthcare, Life Sciences, Manufacturing, Technology, Travel, and more. The company also continues to accelerate international growth, with ARR outside of North America growing nearly 50 percent over the past two years.

Amidst this momentum, Highspot has bolstered its executive bench, adding Chris Penner as vice president of business development and alliances to its executive team. Chris brings 25-plus years of operating experience in building thriving business development and alliance programs to Highspot. He previously held executive roles at high-growth startups Plumtree Software and Box, both of which achieved successful IPOs, and more recently led global business development for Splunk.

Highspot Takes its Spring Launch Live at the Discover Webcast

Join the Spring ‘25 Launch Discover Webcast to see all of Highspot’s latest innovations live – register here.

About Highspot

Highspot is the only natively built, unified platform for go-to-market enablement. We empower companies to define, execute, and optimize their initiatives in one system to drive measurable impact. With AI embedded throughout, Highspot delivers unmatched accuracy and relevance to boost productivity and improve performance. Today, we’re transforming how a generation of businesses go to market.

Fonte: Business Wire