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DoubleVerify Reports First Quarter 2025 Financial Results

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced financial results for the first quarter ended March 31, 2025. “...

Business Wire

Increased Revenue by 17% Year-over-Year to $165.1 Million

Increased First Quarter Activation Revenue by 20% and Supply-Side Revenue by 35% Year-over-Year

Achieved Net Income of $2.4 Million and Adjusted EBITDA of $44.7 Million, representing a 27% Adjusted EBITDA margin

NEW YORK: DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced financial results for the first quarter ended March 31, 2025.

“DoubleVerify is off to a strong start in 2025, with first-quarter revenue and adjusted EBITDA meaningfully ahead of expectations,” said Mark Zagorski, CEO of DoubleVerify. “Our growth this quarter was fueled by broader adoption across our verification and activation solutions, faster scaling from new enterprise customers, strong momentum with Scibids AI, and encouraging early success in social activation. On the Supply Side, we’re seeing the benefits of the strategic platform partnerships we won last year, along with expanding opportunities in retail media. As we advance our long-term vision of building an AI-fueled unified intelligence platform for advertisers, we are confident that sustained product adoption, deeper engagement, and operational discipline will continue to drive durable growth over the long term.”

First Quarter 2025 Financial Highlights:
(All comparisons are to the first quarter of 2024)

  • Total revenue of $165.1 million, an increase of 17%.
  • Activation revenue of $95.2 million, an increase of 20%.
  • Measurement revenue of $53.4 million, an increase of 8%.
    • Social measurement revenue increased by 1%.
    • International measurement revenue decreased by 8%.
    • Media Transactions Measured (“MTM”) for CTV increased by 43%.
  • Supply-side revenue of $16.5 million, an increase of 35%.
  • Net income of $2.4 million and adjusted EBITDA of $44.7 million, which represented a 27% adjusted EBITDA margin.

First Quarter and Recent Business Highlights:

  • Grew Total Advertiser revenue by 16% year-over-year in the first quarter.
    • MTM increased by 22% year-over-year, and Measured Transaction Fee (MTF) declined 6% year-over-year, excluding the impact of an introductory fixed fee deal for one large customer.
  • Continued to achieve a Gross Revenue Retention rate of over 95% in the first quarter.
  • Drove global market share growth through product upsells, international expansion, and new enterprise logo wins. Notable first-quarter new business wins include:
    • New enterprise customer wins: Natura/Avon, Valvoline, INEOS Grenadier
    • Expansions: Nike
      /b>
  • Launched pre-screen brand safety and suitability solution for Google’s Search Partner Network (SPN). This launch gives advertisers additional control when extending their campaign reach on SPN inventory.
  • Expanded viewability and invalid traffic (IVT) measurement for display ads to Instagram Reels, building on existing support for Facebook. Advertisers now gain unified transparency and performance insights across all Reels ad formats.
  • Released TikTok’s Video Exclusion List Solution into general availability, empowering advertisers to proactively avoid unsuitable content before their ads are served, strengthening DV’s pre-bid protection across social platforms.
  • Expanded brand safety and suitability measurement on TikTok to cover Post-Roll ad placements and Smart+ campaigns, extending DV’s protection across emerging formats and AI-driven campaign types.
  • Launched 3D in-experience viewability and invalid traffic (IVT) measurement on Roblox. The solution now supports immersive ad formats across image and video on mobile web and in-app environments.

Share Repurchase Program:

  • Repurchased 6.8 million shares for $128.0 million in 2024 and 1.1 million shares for $22.2 million in Jan 2025, fully utilizing the original $150.0 million authorization under the Repurchase Program.
  • Repurchased 5.2 million shares for $82.2 million in Q1 2025 under both programs, including 4.0 million shares for $60.0 million under the New Repurchase Program.
  • $140.0 million remained available under the $200.0 million New Repurchase Program as of Mar 31, 2025.

Strategic Investment and Innovation Day:

  • Acquired Rockerbox, Inc. (“Rockerbox”) on March 13, 2025, for $82.6 million, net of cash acquired. Rockerbox is a leader in performance attribution, optimization, and marketing measurement, empowering advertisers to optimize advertising campaigns and maximize their return on investment.
  • Announced an in-person Innovation Day for the investment community on Wednesday, June 11, from 1:00 p.m. to 4:00 p.m. at the New York Stock Exchange in New York City. The event will also be webcast live, with an archived replay available the following day.

“We exceeded expectations in Q1, delivering 17% revenue growth and 27% adjusted EBITDA margins,” said Nicola Allais, CFO of DoubleVerify. “Our performance was driven by broader adoption of DV’s core verification solutions, rapid scaling by new enterprise customers, and strong growth in our supply-side business. Our strong cash flow generation and debt-free balance sheet enabled us to repurchase shares and invest in growth opportunities like Rockerbox. We are maintaining cost discipline, prioritizing investments that drive long-term value while protecting margins. With solid Q1 execution and multiple long-term growth drivers in place, DV is well positioned to deliver sustained, diversified growth well beyond 2025.”

Second Quarter and Full-Year 2025 Guidance:

DoubleVerify anticipates Revenue and Adjusted EBITDA to be in the following ranges:

Second Quarter 2025:

  • Revenue in the range of $169 and $173 million, a year-over-year increase of 10% at the midpoint.
  • Adjusted EBITDA in the range of $48 and $52 million, representing a 29% margin at the midpoint.

Full Year 2025:

  • Revenue growth of approximately 10%.
  • Adjusted EBITDA margin of approximately 32%.

With respect to the Company’s expectations under "Second Quarter and Full Year 2025 Guidance" above, the Company has not reconciled the non-GAAP measure Adjusted EBITDA to the GAAP measure net income in this press release because the Company does not provide guidance for depreciation and amortization expense, acquisition-related costs, interest income, and income taxes on a consistent basis as the Company is unable to quantify these amounts without unreasonable efforts, which would be required to include a reconciliation of Adjusted EBITDA to GAAP net income. In addition, the Company believes such a reconciliation would imply a degree of precision that could be confusing or misleading to investors.

Conference Call, Webcast, and Other Information

DoubleVerify will host a conference call and live webcast to discuss its first quarter 2025 financial results at 4:30 p.m. Eastern Time today, May 08, 2025. To access the conference call, dial (877) 841-2987 for the U.S. or Canada, or (215) 268-9878 for international callers. The webcast will be available live on the Investors section of the Company’s website at https://ir.doubleverify.com/. An archived webcast will be available approximately two hours after the conclusion of the live event.

In addition, DoubleVerify plans to post certain additional historical quarterly financial information on the investor relations portion of its website for easy access to investors.

Key Business Terms

Activation revenue is generated from the evaluation, verification and measurement of advertising impressions purchased through programmatic demand-side and social media platforms.

Measurement revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers and social media platforms.

Supply-Side revenue is generated from platforms and publisher partners who use DoubleVerify’s data analytics to evaluate, verify and measure their advertising inventory.

Gross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers.

Net Revenue Retention Rate is the total current period revenue earned from advertiser customers, which were also customers during the entire most recent twelve-month period, divided by the total prior year period revenue earned from the same advertiser customers, excluding a portion of our revenues that cannot be allocated to specific advertiser customers.

Media Transactions Measured (MTM) is the volume of media transactions that DoubleVerify’s software platform measures.

Measured Transaction Fee (MTF) is the fixed fee DoubleVerify charges per thousand Media Transactions Measured.

International Revenue Growth Rates are inclusive of foreign currency fluctuations.

DoubleVerify Holdings, Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)

 

 

 

 

 

 

 

 

 

As of

 

As of

(in thousands, except per share data)

 

March 31, 2025

 

December 31, 2024

Assets:

 

 

 

 

 

 

Current assets

 

 

 

 

 

 

Cash and cash equivalents

 

$

156,360

 

 

$

292,820

 

Short-term investments

 

 

17,934

 

 

 

17,805

 

Trade receivables, net of allowances for doubtful accounts of $8,578 and $9,003 as of March 31, 2025 and December 31, 2024, respectively

 

 

213,358

 

 

 

226,225

 

Prepaid expenses and other current assets

 

 

34,140

 

 

 

22,201

 

Total current assets

 

 

421,792

 

 

 

559,051

 

Property, plant and equipment, net

 

 

85,994

 

 

 

70,195

 

Operating lease right-of-use assets, net

 

 

68,062

 

 

 

67,721

 

Goodwill

 

 

504,762

 

 

 

427,621

 

Intangible assets, net

 

 

121,865

 

 

 

110,356

 

Deferred tax assets

 

 

35,363

 

 

 

35,488

 

Other non-current assets

 

 

11,157

 

 

 

5,778

 

Total assets

 

$

1,248,995

 

 

$

1,276,210

 

Liabilities and Stockholders' Equity:

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

 

Trade payables

 

$

12,620

 

 

$

11,598

 

Accrued expenses

 

 

42,297

 

 

 

54,532

 

Operating lease liabilities, current

 

 

11,934

 

 

 

11,048

 

Income tax liabilities

 

 

23,800

 

 

 

15,592

 

Current portion of finance lease obligations

 

 

7,206

 

 

 

2,512

 

Other current liabilities

 

 

15,656

 

 

 

8,200

 

Total current liabilities

 

 

113,513

 

 

 

103,482

 

Operating lease liabilities, non-current

 

 

76,805

 

 

 

77,297

 

Finance lease obligations

 

 

9,399

 

 

 

812

 

Deferred tax liabilities

 

 

8,351

 

 

 

8,509

 

Other non-current liabilities

 

 

8,494

 

 

 

2,651

 

Total liabilities

 

 

216,562

 

 

 

192,751

 

Commitments and contingencies (Note 15)

 

 

 

 

 

 

Stockholders’ equity

 

 

 

 

 

 

Common stock, $0.001 par value, 1,000,000 shares authorized, 174,773 shares issued and 162,478 outstanding as of March 31, 2025; 1,000,000 shares authorized, 174,003 shares issued and 167,069 outstanding as of December 31, 2024

 

 

175

 

 

 

174

 

Additional paid-in capital

 

 

998,666

 

 

 

974,383

 

Treasury stock, at cost, 12,295 shares and 6,934 shares as of March 31, 2025 and December 31, 2024, respectively

 

 

(216,784

)

 

 

(131,620

)

Retained earnings

 

 

257,575

 

 

 

255,214

 

Accumulated other comprehensive loss, net of income taxes

 

 

(7,199

)

 

 

(14,692

)

Total stockholders’ equity

 

 

1,032,433

 

 

 

1,083,459

 

Total liabilities and stockholders' equity

 

$

1,248,995

 

 

$

1,276,210

 

 

DoubleVerify Holdings, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (UNAUDITED)

 

 

 

 

 

 

 

 

 

Three Months Ended March 31,

(in thousands, except per share data)

 

2025

 

 

2024

 

Revenue

 

$

165,061

 

 

$

140,782

 

Cost of revenue (exclusive of depreciation and amortization shown separately below)

 

 

30,966

 

 

 

26,618

 

Product development

 

 

44,717

 

 

 

36,394

 

Sales, marketing and customer support

 

 

43,701

 

 

 

37,872

 

General and administrative

 

 

26,527

 

 

 

22,075

 

Depreciation and amortization

 

 

12,387

 

 

 

10,928

 

Income from operations

 

 

6,763

 

 

 

6,895

 

Interest expense

 

 

420

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