BOULDER, Colo. & SAN JOSE, Calif.: #ATMdisplay--Rain Technology, creator of the world’s most advanced directional display technologies, is showcasing key innovations today for embedded switchable privacy on virtually every imaginable display — mobile devices, laptops, tablets, POS, ATM, medical check-in kiosks, and automotive in-cabin entertainment.

Rain Technology Showcase

• Embedded display privacy innovations are showcased this week at Society for Information Display (SID) Display Week 2025 (Booth #1922) at the San Jose Convention Center.
• Chief Scientist Michael G. Robinson, Ph.D., will present a detailed technical paper on these innovations, “Functionality Enhancement for e-Privacy Display,” on Thursday, May 15, at 1:50 p.m. (Session 64, Paper #2). Additional authors of the paper are Jonathan Harrold, Graham J. Woodgate, Benjamin C. Ihas, and Robert A. Ramsey.
• Robinson will also be presenting with other scientists and pioneers at the Poster Session and Reception, on Thursday, May 15, from 4:30-7:30 p.m. (Poster #243).

The need for privacy in an increasingly digital world is undeniable. Whether it’s ensuring that a laptop screen remains secure in public spaces, protecting automotive infotainment screens from distracting the driver, or creating a more engaging customer experience in retail environments, embedded display innovations offer practical solutions. To address this demand for privacy, manufacturers and brands are now embedding cutting-edge optical components in their display units.

“Privacy of our displays has just been taken to the next level,” said Paul Treichler, head of sales and marketing at Rain Technology. “As digital devices become more embedded in our daily lives, the demand for seamless, secure display experiences is accelerating — and so is innovation. This next evolution in privacy display technology opens the door to more versatile, cost-effective solutions with superior user experience that have wide-reaching impact across industries.”

“The future of private displays is here. With this next generation of embedded Switchable Privacy capabilities, brands and manufacturers can stay ahead of the curve to deliver compelling privacy and branding solutions without compromising on user experience,” added Treichler.

About Rain Technology

Rain Technology is a Display Technology Innovator. The company created the world’s most advanced directional and switchable privacy display technology and licenses its IP to manufacturers, component suppliers, and integrators of devices including laptops, tablets, monitors, smartphones, automotive displays, point-of-sale (POS) systems, ATMs, and AR/VR. Key brands include Switchable Privacy™, No-Driver-Distraction™, Display Screen Branding™ and Anamorphic-XR™ and benefit IT departments, marketers and consumers. Founded in 2017 and privately held, Rain Technology is headquartered in Boulder, Colorado, with operations in the UK and Taiwan. Visit Rain Technology at www.raintechnology.com, and follow the company on LinkedIn, Facebook and Instagram.

Switchable Privacy, Display Screen Branding, No-Driver-Distraction, and Anamorphic-XR are trademarks of Rain Technology. All other brand names and solution names are trademarks or registered trademarks of their respective companies.

Tags: Rain Technology, Switchable Privacy, Display Screen Branding, Anamorphic-XR, driver distraction, directional display, display privacy, visual security, visual privacy, POS display, ATM display, automotive display, infotainment display, Society for Information Display, Display Week, display technology

Fonte: Business Wire