Providing a More Granular View of the Club Channel with Unmatched Coverage and Insights

CHICAGO: NielsenIQ‘s (NIQ) Full View™ - Measurement now includes insights from the largest U.S. Club retailer. This update will provide a more comprehensive view of the Club channel and includes sales, share, and pricing data from 600 brick-and-mortar locations across the U.S.

NIQ’s Full View™ - Measurement—which launched last year—delivers incomparable depth and actionable insights, transforming business strategies for better decisions. As Club is often a leading indicator of marketplace trends, unlocking detailed visibility with the Full View ™ will allow manufacturers and retailers alike to respond more quickly to consumer demand.

Key benefits include:

• Incomparable Granularity: Gain item-level coverage of the largest US club retailer and account-level insights across the entire club channel. Benefit from enhanced product attributes for a comprehensive understanding of market dynamics.
• Actionable Insights: Uncover hidden opportunities with detailed insights into branded and private label products down to the UPC level. Plus, gain a competitive edge with pricing insights across client categories and key competitors.

• Next-Level Accuracy: Leverage next-gen data sources to gain a precise and accurate view of performance, with full visibility and insights at the item level. Unlike competitors who rely solely on POS data, the Full View™ - Measurement approach ensures comprehensive and unrestricted insights, including private label.

“The continued rise in importance of private label presents an opportunity for manufacturers to find new ways to better understand private label performance and how to better position their products,” said Kim Cox, NIQ Managing Director of NA Omni-commerce. “By leveraging our next-gen data, we empower CPG manufacturers and retailers to unlock deeper private label insights across their categories and surrounding departments. This includes comparisons of private label growth and price gaps."

The Full View™ – Measurement provides unmatched coverage and accuracy by integrating data across critical online retailers, direct-to-consumer brands, social commerce, quick commerce, and emerging e-commerce platforms, including account-level visibility for the largest online marketplace in the U.S., and now the largest U.S. club retailer.

“Through the Full View™ – Measurement, we are transforming how businesses approach Omni-channel intelligence,” said Elizabeth Buchanan, President of NIQ North America. “With enhanced e-commerce and club channel coverage, this solution offers unprecedented visibility and actionable data, empowering our clients to make informed decisions and drive growth in today’s dynamic market.”

To ‘join the club’ and learn more about this exciting update, you can find more information here.

About NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

For more information, please visit www.niq.com.

Fonte: Business Wire