At the 2025 Bitcoin Conference in Las Vegas, C Street unveiled the expansion of its services to support the evolving digital asset ecosystem

NEW YORK: C Street Advisory Group, LLC (“C Street”), the leading strategic communications advisory and crisis management firm, today announced the launch of its Digital Assets and Crypto Communications Practice – a new initiative designed to support clients across the rapidly evolving blockchain, digital currency, and decentralized finance ecosystem.

Unveiled at the largest-ever Bitcoin Conference in Las Vegas, the new practice reflects C Street’s expanding commitment to helping exchanges, protocols, and litigation stakeholders navigate the unique legal, regulatory, and reputational challenges in the digital asset space. The practice is led by Senior Managing Director Jackie Rubin, one of the most experienced communications professionals in crypto, with a record of success across the industry’s most high-profile moments.

“Crypto is no longer a niche, it’s mainstream, institutional, and a critical part of the global economic infrastructure,” said Jon Henes, Founder and CEO of C Street. “As America’s largest banks collaborate on stablecoin initiatives and Congress advances the GENIUS Act to regulate digital currencies, our clients are helping shape the future of finance. This practice formalizes our role as their strategic partner, and there’s no one better to lead it than Jackie.”

Rubin’s experience spans the full arc of crypto’s evolution, from early growth and unicorn valuations to strategic partnerships and high-stakes restructurings. She has become one of the most sought-after communications advisors in crypto, known for her ability to translate legal complexity and regulatory risk into clear, credible, and actionable messaging. With the addition of best-in-class team members, C Street has emerged as a communications firm of choice for the digital asset sector, advising on many of the most consequential and closely watched crypto matters in recent years.

“Crypto moves fast, but trust is built over time, and with transparency,” said Rubin. “As digital innovation meets increasing regulatory scrutiny, communications must be both agile and anchored in credibility. This focused group is built to help clients – from exchanges and issuers to creditors and boards – navigate the landscape with strategic foresight and clear, compelling narratives.”

The group unites a multidisciplinary team combining C Street’s deep bench in financial restructuring, litigation support, transformations and crisis management with domain-specific expertise in blockchain, regulation, and digital finance. C Street has advised on some of the most complex and closely followed matters in the space, including Celsius, BlockFi, an emerging innovator in bitcoin mining and digital infrastructure, and the Genesis Litigation Oversight Committee, among others.

“Our team knows the intense focus required in this area, especially given how quickly expectations and regulatory frameworks are shifting,” said Michael Frishberg, President of C Street. “Thanks to our strong relationships in Washington and Wall Street, and our unmatched experience in high-stakes communications, C Street is uniquely positioned to help digital asset clients protect value, preserve trust, and lead through change.”

About C Street Advisory Group
C Street Advisory Group is a boutique strategic communications and crisis management firm specializing in helping companies navigate financial challenges, complex business scenarios, reputation management, and value maximizing transactions. With deep expertise in law and communications, C Street helps clients effectively manage their messaging and stakeholder relationships during periods of transformation. The firm’s services include crisis management, litigation, corporate restructuring, investor relations, political advisory, and M&A communications.

Fonte: Business Wire