Freight management expert brings carrier strategy expertise to supply chain platform's advisory council

CHICAGO: FourKites®, the global leader in AI-driven supply chain transformation, today announced that LeAnne Coulter, former Vice President of Freight Management at Penske Logistics, has joined its Strategic Advisory Council. Coulter brings extensive experience in freight management and logistics services to FourKites' advisory council, where she will provide strategic guidance on product innovation and market expansion.

At Penske Logistics, Coulter was responsible for the strategic vision, growth and product development for all 4PL, freight management and brokerage services, as well as third-party carrier sourcing, acquisition and management. Her leadership helped establish Penske as a leader in comprehensive logistics solutions.

"The transportation industry is primed for a fundamental shift from manual processes to AI-orchestrated operations," said Coulter. "FourKites has created a platform that not only provides data but acts on it autonomously, making complex decisions that traditionally required human intervention. This transition to self-executing systems represents the future of freight management and carrier operations."

FourKites' Strategic Advisory Council brings together accomplished supply chain executives with decades of hands-on experience. The Council represents FourKites' commitment to understanding the practical realities supply chain leaders face, ensuring the company's solutions address genuine market needs.

"AI-powered Digital Workers represent the next frontier of automation in freight management, fundamentally transforming how logistics operations are orchestrated. LeAnne's deep understanding of freight management operations adds invaluable perspective to our Council," said Mathew Elenjickal, Founder and CEO of FourKites. "Her experience developing sophisticated 4PL solutions at Penske aligns perfectly with our vision of creating intelligent systems that not only monitor but actively orchestrate complex logistics operations across multiple partners and modes. LeAnne's strategic insight will be instrumental as we continue to advance our Digital Workforce capabilities to address the industry's most persistent challenges."

Coulter's appointment follows FourKites' evolution beyond real-time visibility to offer the industry's only Intelligent Control Tower™. This platform combines supply chain network data with digital twins and a Digital Workforce of AI agents that autonomously act on visibility data, preventing disruptions before they occur and orchestrating complex supply chain operations.

Beyond her professional accomplishments, Coulter served on the Steering Committee for Penske Women in Logistics, an organization committed to advancing the careers of female associates through mentoring, networking and professional development. She is also a member of the advisory board for Wayne State University's Global Supply Chain Program, a member of the inaugural Deliver committee of the Institute for Supply Management, the Council of Supply Chain Management Professionals and the Association for Supply Chain Management.

FourKites' customer co-innovation approach has defined the company since its founding. Through initiatives like the FourKites IdeaExchange, customer challenges directly shape the company's product roadmap, with more than 60% of features originating from customer suggestions. This collaborative approach has produced breakthrough solutions, enabling FourKites to transform how enterprises manage their supply chains.

About FourKites

FourKites®, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites’ Intelligent Control Tower™ breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks, and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600+ global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration.

Fonte: Business Wire