Chargebee, a leading billing and monetization platform, today announced the release of its 2025 “State of Recurring Revenue & Monetization Report,” a comprehensive study of how companies are p...
Chargebee’s 2025 “State of Recurring Revenue & Monetization Report,” a survey of 473 US and UK finance, product, and GTM leaders, finds companies using AI and hybrid pricing are seeing 2x the growth and margin gains.
NORTH BETHESDA, Md.: Chargebee, a leading billing and monetization platform, today announced the release of its 2025 “State of Recurring Revenue & Monetization Report,” a comprehensive study of how companies are pairing innovation with strategic monetization to drive growth.
In partnership with third-party research firm Centiment, Chargebee surveyed 473 finance, product, and GTM leaders across US- and UK-based companies to understand how organizations adapt to rapid change, evolve their revenue strategies, and rethink pricing in the face of technological disruption. The findings are clear: innovation alone is no longer enough; monetization is the new competitive advantage.
In particular, the report reveals that companies adopting AI and evolving their pricing models are nearly twice as likely to achieve high growth as those who adopt AI without changing pricing. Meanwhile, businesses using hybrid pricing models, combining elements like recurring subscriptions, usage- and outcome-based pricing, or flat fees, are achieving profit margin improvements at more than 2x the rate of those using purely usage-based models.
"We’re entering a new era where monetization innovation is just as important as product innovation,” said Krish Subramanian, co-founder and CEO at Chargebee. “Growth isn’t just built, it’s monetized. This report shows how the best-performing companies are future-proofing their revenue by aligning innovation with value delivery.”
Key Findings From the 2025 State of Recurring Revenue & Monetization Report Include:
"This report confirms what many GTM and product leaders already feel: pricing is no longer just a finance lever; it’s a strategic growth function,” said Guy Marion, CMO at Chargebee. “Companies that proactively evolve their monetization models are not only outperforming financially, they’re building better customer outcomes.”
The 2025 State of Recurring Revenue & Monetization Report is a blueprint for subscription-first and AI-driven businesses looking to optimize monetization strategies and turn innovation into scalable, sustainable revenue. Click here to get the free report.
About Chargebee
Chargebee is a leading provider of billing and monetization solutions, empowering businesses with recurring revenue models to streamline operations, capture actionable insights, and drive growth. Chargebee is trusted by businesses of all sizes, including Zapier, Freshworks, DeepL, Condé Nast, and Pret A Manger, and is proud to have been consistently recognized by customers as a Leader in Subscription Management on G2. To learn more about how Chargebee can help unlock and maximize revenue growth, visit Chargebee.com.
Fonte: Business Wire
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