Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing gen...
CANNES, France: Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile. Now with Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.
“Generative AI interfaces are becoming the go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”
A new generation of consumers are already seeing value in having conversational experiences with their favorite brands: Insights from Adobe Analytics show a 3,500% increase* in traffic to U.S. retail sites from generative AI sources in May 2025 (from July 2024)—and a 3,200% increase to travel sites—as consumers looked for purchase guidance, inspiration and available promotions.
Adobe LLM Optimizer enables brands to:
LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, ensuring insights and recommendations on AI-driven traffic are accessible across an organization. The application also supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), providing a seamless path to integrate LLM Optimizer with third-party solutions and agency partners.
Adobe LLM Optimizer can be leveraged as a standalone application, while also having a native integration with Adobe Experience Manager Sites, the leading content management system used by many businesses today.
Adobe at Cannes Lions
Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through interactive experiences, insightful panels and collaborations with leading brands and platforms, Adobe showcases how innovative technology is driving the future of personalized customer experiences. Learn more here.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
* Adobe Analytics insights are based on direct transactions online, showing the impact of generative AI on the digital economy. The retail insights, for instance, are based on analysis of more than 1 trillion visits to U.S. retail sites, a greater volume of data than is available to any other technology company or research organization.
Fonte: Business Wire
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