Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing conte...
CANNES, France: Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale.
Adobe will enhance GenStudio for Performance Marketing—a generative AI-first application for creating on-brand ads, emails and more—with AI-powered capabilities for video and display advertising, while enabling businesses to build and optimize their ad creative for multiple platforms including Amazon Ads, Google Campaign Manager 360, LinkedIn and Meta. These innovations will enable faster campaign deployment and more sophisticated personalization at scale. Adobe also enhanced Firefly Services, Custom Models and Adobe Express to streamline content creation for teams.
“Marketing teams face growing demands for fresh and compelling content delivered across many channels, driven in part by the explosive growth in formats such as video,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise. “Our AI platform helps businesses connect creative vision with marketing goals to deliver personalized experiences faster and more efficiently.”
With digital content needs soaring—71% of marketers* expect a 5x increase by 2027—Adobe’s innovations will empower teams to meet rising expectations, especially for social media and video content. Adobe’s AI innovations will equip teams with the tools they need to move with greater agility and tailor content experiences for different audiences.
Key GenStudio for Performance Marketing innovations include:
Streamlining Content Workflows
Adobe GenStudio also addresses content supply chain challenges by unifying creative and marketing workflows:
Leading businesses and agencies including The Coca-Cola Company, Dentsu, The Estée Lauder Companies, Lumen Technologies, Newell Brands and Publicis Groupe are leveraging GenStudio solutions to accelerate marketing campaigns and create impactful customer experiences.
Adobe at Cannes Lions
Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through interactive experiences, insightful panels and collaborations with leading brands and platforms, Adobe showcases how innovative technology is driving the future of personalized customer experiences. Learn more here.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
*Adobe survey of 1,610 marketers in markets including the U.S., Australia, India and the U.K. (fielded from May 14 to 26, 2025)
Fonte: Business Wire
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