▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

Infobip Helps HESA Double Graduate Outcomes Conversion Rates for Mobile Communications

Global cloud communications platform Infobip has enhanced its partnership with HESA (Higher Education Statistics Agency), part of Jisc, to boost responses to its Graduate Outcomes survey, the UK’s l...

Business Wire

HESA enhances its collaboration with Infobip to boost survey conversion rates and improve engagement using RCS messaging

LONDON: Global cloud communications platform Infobip has enhanced its partnership with HESA (Higher Education Statistics Agency), part of Jisc, to boost responses to its Graduate Outcomes survey, the UK’s largest annual social survey. By implementing a Rich Communication Service (RCS) and mobile-first approach, Infobip has helped increase the agency's mobile survey conversion rates compared to SMS.

HESA, the UK agency for the collection and analysis of higher education data, delivers the Graduate Outcomes survey which surveys over 900,000 recent graduates annually. It helps improve university experiences for future students by providing a voice for graduates and postgraduates. To ensure UK higher education best reflects the actual needs of students, the survey needs to collect the experiences of as many graduates as possible.

With survey fatigue and declining engagement an ongoing challenge, HESA is testing a number of different initiatives to boost online survey responses. With circa 70% of online responses completed on mobile, HESA needed to refresh its omnichannel approach and provide communication channels that graduates and postgraduates use and trust.

RCS messaging enables organisations to increase their brand reputation and awareness. With RCS, HESA could add its survey logo and a link to its website. As the message design is more modern, it helps enhance reputation and verifies the message is genuine.

Infobip has implemented a mobile and RCS-first approach for HESA, making the Graduate Outcomes survey available on this richer, more engaging channel across Android and Apple platforms; RCS survey conversion rates are double that of SMS.

Dr Gosia Turner, Head of Surveys at Jisc, said: “The Graduate Outcomes survey is a critical tool to allow recent graduates to share their experiences of UK higher education. To provide the rich, high-quality data that the sector needs, we need all graduates to complete the survey when they are invited. It’s early days but the conversion rates on RCS compared to SMS look very encouraging.”

James Stokes, Head of Enterprise, UK and Nordics, at Infobip, said: “By integrating RCS capabilities powered by Infobip into the Graduate Outcomes survey, HESA has enhanced respondent experiences while helping boost completion rates. Having worked with HESA since 2018, this latest partnership demonstrates how we continue to innovate for our customers to help them achieve their objectives.”

Find further information about HESA’s implementation of RCS messages here: https://www.hesa.ac.uk/blog/06-02-2025/calls-and-clicks-experiments-boost-survey-engagement

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!