WELLESLEY, Mass.: #AIinRetail--Redpoint Global, the Data Readiness Company, today announced it has been named a Leader in the IDC MarketScape Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment. (Doc #US52040225, June 2025). We believe this recognition underscores Redpoint’s unique ability to help retailers unlock the full value of their customer data through industry-leading data quality, unification, and activation capabilities.

In a crowded CDP market where many platforms fall short due to poor-quality data, we believe Redpoint stands apart. Its platform ensures that data is not only complete, accurate, and timely, but also actionable, trusted, and compliant – ready to drive real business outcomes from day one.

“We’re honored to be recognized by the IDC MarketScape as a Leader in the retail CDP category,” said Dale Renner, CEO and founder of Redpoint Global. “We believe this recognition reflects the trust that leading retailers place in Redpoint to help them maximize the value of their customer data. In today’s competitive environment, it’s not enough for data to just be accurate – it also needs to be ready to use. Whether it’s for powering great customer experiences or driving real results with AI, retailers need data that’s complete, trusted, and actually works for the business.”

Redpoint’s platform is purpose-built to deliver data that is both right and fit-for-purpose – empowering retailers to activate data across the enterprise for any use case, from AI and analytics to omnichannel personalization.

Retailers using Redpoint have achieved:

• 20% lift in market basket size,
• 3X lift in conversions from improved audience matching,
• 79% increase in conversion rates from AI
• 80% reduction in manual data prep.

Features of the Redpoint platform include:

• Automated data quality: Data is cleansed as it enters the system, so downstream processes stay accurate and efficient.
• Real-time identity resolution: Recognizes known and anonymous customers across all touchpoints, including individuals and households.
• Retail-optimized data model: Pre-built with industry best practices and every attribute needed to drive segmentation and personalization.
• No-code segmentation and activation: Marketers can build segments visually or with AI assistance, and activate across email, SMS, push, ads, and more—without IT support.
• Retail-Specific Predictive Modeling & Insights Determine next-best-actions and drive campaigns predictive models that determine individual customer engagement and likelihood to make a purchase.

For more information about Redpoint Global and its retail capabilities, visit RedpointGlobal.com.

IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers, IDC #US52040225, June 2025

About Redpoint Global: A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results from any use case that depends on clean, accurate customer data – ultimately boosting revenue, increasing productivity and improving agility. To learn more, visit www.redpointglobal.com.

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Fonte: Business Wire