• Natural language interface unlocks insights from AI-powered marketing initiatives that were previously inaccessible
• New capabilities deliver 10x speed improvement, turning weeks of data science and marketing analyst work into real-time insights
• Enterprise solution connects directly to Auxia’s AI Decisioning engine to reveal hidden performance drivers

PALO ALTO, Calif.: #AIAgents--Auxia, the first Agentic Customer Journey Orchestration Platform, today announced major advancements to its Analyst Agent, transforming how enterprise marketing teams access, interpret, and act on campaign data. With a natural language interface and real-time analytics, the enhanced Analyst Agent helps teams instantly uncover the “why” behind campaign performance — unlocking insights that once required weeks of data science work.

Simple questions like “Which groups of customers converted at the highest rate?” now get immediate answers with clear, visual explanations. Instead of navigating manual dashboards or waiting weeks for an ad-hoc analysis, marketers can now uncover which customer cohorts respond best to specific content variations, identify the most effective upsell opportunities, and discover hidden patterns that maximize revenue.

“The future of marketing is agentic, with AI systems that provide 10x productivity gains by enabling non-technical users to directly access powerful insights,” said Ravi Desu, Auxia’s chief technical officer and co-founder. “But that future only works if marketers can understand and trust what’s driving performance. Our enhanced Analyst Agent unlocks those insights, giving teams transparent access to the intelligence that matters most.”

Solving the “Black Box” Problem with AI-Decisioning

This addresses a critical challenge facing marketing teams: while AI-powered programs deliver superior performance, the “why” behind those results has remained locked away in complex, “black box” systems. Marketing teams previously had to rely on data science or analyst resources to understand what was driving their campaign performance. Now, they can simply ask questions directly. Questions like “What acquisition channels converted at the highest rate?” or “How did our email variants perform across different geographic segments?” get immediate, contextual answers that help them optimize for maximum revenue impact.

Three Breakthrough Capabilities for Enterprise Marketers

The enhanced Analyst Agent delivers three major advantages for enterprise marketing teams. Unlike traditional analysis tools, it connects directly to Auxia’s AI Decisioning engine and optimization systems. It surfaces hidden performance drivers, down to specific audiences or creative variants, and continuously learns from user interactions. Over time, it builds a knowledge base of team insights, enabling smarter, faster decisions with every use.

• Speed: Replace weeks of analyst work with instant, conversational feedback. Marketers can iterate as fast as their ideas, accelerating testing and decision-making with AI.
• Intelligence Without Effort: No technical skills required. Marketers can explore nuanced results by customer segment, content type, region, or many other variables.
• Enterprise Security and Reliability: The agent connects directly to customer data systems with enterprise-grade security and compliance, ensuring data never leaks across companies while operating at scale across initiatives, audience segments, and customer groups.

Additionally, every interaction with the enhanced Analyst Agent contributes to an enterprise’s growing knowledge base that continuously adapts to each team’s specific needs and context. This memory system enables the agent to recall prior analyses, build on previous insights, and proactively surface relevant patterns, creating team knowledge that builds over time rather than starting from scratch with each query.

The new Analyst Agent capabilities are currently available to select Auxia customers, with a broader rollout planned for summer 2025. Companies interested in learning how Auxia can help transform their customer journeys can visit auxia.io.

About Auxia

Auxia is an Agentic Marketing Platform that enables marketing and product teams at large enterprises to leverage all of their first-party data to seamlessly orchestrate 1:1, adaptive, hyper-personalized customer journeys. Built by former Google and Meta engineers and growth leaders, the Auxia platform empowers enterprises to unlock hidden signals from first-party data, fueling a flexible suite of intelligent growth models that automate months of data science and engineering work. With Auxia, marketers can deploy AI agents to deliver dynamic, personalized content across their most critical customer surfaces (e.g., web, app, email, SMS), uncover nuanced insights and autonomously optimize each customer’s journey in real time. The company is backed by VMG Technology Partners, MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners and Stage 2 Capital. Learn more at auxia.io.

Fonte: Business Wire