First-of-its-kind omni-level platform delivers fully transparent, shareable intelligence across every retailer, product, and store

TYSONS, Va.: Datasembly, the leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, today announced the launch of Compass, a first-of-its-kind, real-time market intelligence platform built to meet the speed and complexity of today’s Fast-Moving Consumer Goods (FMCG) landscape. It delivers fully transparent, shareable insights across every retailer, product, and store—instantly. Say goodbye to lag, guesswork, and stitched-together samples. Powered by Datasembly’s proprietary hierarchy of over 1,000 product categories, Compass cuts through the noise and gives CPG and retail teams the clarity to move faster, plan smarter, and outpace the competition.

Built on Datasembly's unmatched data infrastructure of over 12 billion weekly product pricing and promotion observations across more than 150,000 retail locations, Compass transforms raw data into decision-ready intelligence through an intuitive, category-first interface designed for fast analysis and immediate action.

Solving the Industry's Biggest Challenge: Visibility

As retail conditions shift weekly and market dynamics evolve daily, CPG brands can no longer rely on lagging, fragmented, or averaged data to make critical business decisions. Compass addresses this fundamental challenge by cutting through the noise—surfacing the most important changes in the market across pricing, promotion, and assortment, so teams can focus on action, not analysis.

"The pace of change in grocery has outstripped the capabilities of traditional analytics," said Dan Vanchieri, President, Datasembly. "Compass meets this moment by eliminating lag, fragmentation, and guesswork from market intelligence. With Compass, CPG teams can finally see, understand, and act on what's happening in real time—at a time when speed and precision are mission-critical. It's not just a tool—it's a strategic asset for any manufacturer looking to win at the shelf."

Comprehensive Intelligence for Smarter, Faster Decisions

Compass empowers CPG teams to make data-driven decisions with unprecedented speed and confidence by providing real-time visibility into pricing, promotions, and assortment changes down to the SKU and store level. Key capabilities include:

• Competitive Intelligence: Quickly detect competitive changes and respond to market shifts in real time
• Promotional Optimization: Enhance promotional strategy and execution with granular insights
• Collaborative Planning: Share objective, single-source insights across teams and with retail partners
• Market Gap Analysis: Identify distribution and innovation opportunities faster than ever before
• Category Management: Full category aggregation with intuitive drill-down capabilities
• Custom Dashboards: Configurable alerts and side-by-side retailer comparisons

Beyond Data Access: Decision-Ready Intelligence

Unlike traditional POS or syndicated data solutions, Compass organizes Datasembly's powerful data foundation into an intuitive platform that requires no sampling, eliminates delays, and removes the need for costly data harmonization. The platform introduces full category aggregation and drill-down functionality, customizable dashboards and alerts, side-by-side retailer comparisons, and shareable, single-source views that enable seamless collaboration across teams.

"Compass is built for action," added Vanchieri. "In a world where market dynamics shift daily, it gives CPG teams the edge to lead—not follow. It brings agility, precision, and confidence into day-to-day decision-making."

Proven Results from Early Adopters

Early feedback from pilot partners has been overwhelmingly positive, particularly around the speed, granularity, and ease of insight discovery that Compass provides. With unparalleled market visibility, CPG teams can now unlock the full potential of their promotional investments, forge stronger retailer partnerships, and seize competitive advantages the moment they arise.

For more information about Datasembly’s Compass solution, visit: www.datasembly.com/compass.

About Datasembly

Datasembly, a SPINS company, empowers brands and retailers to make data-driven decisions about pricing, promotion and assortment in real-time. Datasembly collects hyper-local, real-time data from over 150,000 stores representing 200 of the largest retailers across North America. Datasembly’s intuitive web application leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies. For more information, visit www.datasembly.com.

Fonte: Business Wire