New eBook reveals five key strategies to boost conversions, reduce fraud, and keep payments flowing during Black Friday, Cyber Monday, Christmas, and January Sales

LONDON: payabl., a leading European fintech provider, today announced the launch of its new eBook, Is Your Checkout Black Friday Ready?, a comprehensive guide to help merchants optimise their checkout experience and secure more sales during the peak shopping season – from Black Friday and Cyber Monday through to Christmas and the January Sales.

The holiday shopping season is the most intense period in the retail calendar. Global ecommerce sales hit record highs in 2024, and volumes are forecast to surge again this year. For merchants, every second counts: slow load times, failed payments, or unclear fees risk abandoned carts and lost revenue.

The guide combines exclusive consumer research from Coleman Parkes with payabl.’s deep expertise powering payments for thousands of European merchants. Key findings include:

• 43% of shoppers say a poor checkout experience stops them from returning to a retailer.
• 56% of 18–34 year olds abandon carts if checkout takes too long.
• 61% of consumers abandon purchases if their preferred payment method is unavailable.
• 75% of shoppers are willing to accept slightly slower checkout speeds if it means stronger fraud protection.
• In 2024, over 40% of ecommerce sites experienced payment errors or outages on Black Friday alone.

The eBook outlines five strategies merchants can implement to capture more revenue during the entire holiday sales cycle:

“Peak shopping season is no longer just a single weekend, it spans from November to January,” said Ugne Buraciene, Group CEO of payabl. “For merchants, this period represents both their greatest opportunity and their biggest stress test. At payabl., we make sure money keeps flowing so businesses can capture sales today and loyalty tomorrow.”

The guide highlights that a seamless holiday checkout experience not only drives revenue in the moment but also builds trust, ensuring customers return well beyond the January sales.

Download the free eBook here.

About payabl.

Founded in 2011, payabl. is a leading financial technology company with offices in Germany, the Netherlands, Lithuania, Cyprus, and the UK. Its product suite includes card acquiring, connections to over 300 local payment methods, POS terminals, multi-currency business accounts, and virtual card issuing. payabl.’s flagship platform, payabl.one, unifies acquiring, business accounts, and issuing to give merchants complete visibility, control, and resilience over their payment flows, keeping money moving during peak shopping season and beyond. Find out more at payabl.com.

Fonte: Business Wire