Celebrating the release of “TRON: Ares” in theaters, McAfee’s new campaign taps into the film’s themes to help families stay protected online.

SAN JOSE, Calif.: McAfee, a global leader in online protection, today announced Secure Your Grid, a cinematic new campaign celebrating the upcoming “TRON: Ares” release in theaters October 10. Designed to drop during Cybersecurity Awareness Month, the campaign showcases a suite of creative assets – including a custom spot featuring clips from the upcoming film – to drive engagement and awareness, and help people outsmart today’s most advanced, AI-powered threats.

In TRON: Ares, audiences will witness the highly sophisticated program, Ares, be sent from the digital world to the real world on a dangerous mission. In reality, people face increasingly sophisticated threats across text, email, and social media. McAfee is seizing this moment to bring its AI-powered protection tools to life, including Scam Detector and Web Protection which automatically spots scams across text, email, and video, and blocks risky websites and downloads before they can do harm. Futuristic visuals featuring film artwork reflect how online threats blur the lines between the digital and real worlds — and how McAfee helps you stay one step ahead in the fight against evolving scams and attacks.

“At McAfee, we want to arm people with the tools they need to navigate and thrive in today’s digital grid,” said Stephanie Fried, Chief Marketing Officer at McAfee. “By teaming up with ‘TRON: Ares,’ we are reinforcing the importance of taking control of your data and ensuring you have advanced technology that proactively catches threats in your feeds and inboxes. This is about turning everyday people into champions of their own digital safety.”

The campaign will come to life across McAfee’s owned channels and through a diverse media buy reaching consumers in lifestyle and endemic environments throughout September and October. Every element is designed to meet consumers where they are and give them quick, simple ways to keep themselves and their families safe.

As part of the campaign, McAfee is launching a sweepstakes exclusively for existing McAfee customers, with an active subscription prior to September 30, 2025. McAfee customers will have a chance to win exclusive TRON: Ares merchandise and a year of McAfee+ Premium. To learn more and see the official rules, including eligibility details, visit: www.McAfee.com/SecureYourGrid1

About McAfee

McAfee Corp. is a global leader in online protection for consumers. Focused on protecting people, not just devices, McAfee’s consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protect their families, communities, and businesses with the right security at the right moment. For more information, please visit https://www.McAfee.com/.

About “TRON: Ares”

“TRON: Ares” follows a highly sophisticated Program, Ares, who is sent from the digital world into the real world on a dangerous mission, marking humankind’s first encounter with A.I. beings. The feature film is directed by Joachim Rønning and stars Jared Leto, Greta Lee, Evan Peters, Jodie Turner-Smith, Hasan Minhaj, Arturo Castro, and Cameron Monaghan, with Gillian Anderson and Jeff Bridges. Sean Bailey, Jared Leto, p.g.a., Emma Ludbrook, p.g.a., Jeffrey Silver, Justin Springer, p.g.a., and Steven Lisberger are the producers, with Trent Reznor and Atticus Ross, Russell Allen and Joseph Kosinski serving as executive producers. The screenplay is by Jesse Wigutow, with story by David DiGilio and Wigutow, based on characters created by Steven Lisberger and Bonnie MacBird.

1 No Purchase Necessary. Entry period begins 9/24/25 and ends 10/15/25. Must have an eligible McAfee subscription before 9/24/25 to qualify and activate Scam Detector by 10/15/25. Void where prohibited. Sweepstakes is open to US residents who are 18 years of age or older. View rules and terms.

Fonte: Business Wire