From the neuroscience of flow to real-world customer panels, Collaborate 2025 brings clarity to the future of modern work

SAN DIEGO: Wrike, the intelligent work management platform, today announced the full agenda for its eighth annual Wrike Collaborate conference, taking place October 8 and 9, 2025. This year’s program puts a spotlight on customer voices, AI innovation, and future-of-work insights, with sessions featuring executives from Wrike, distinguished thought leaders, and leading global brands.

Building on the success of last year’s event, Collaborate 2025 will bring together experts from around the world for a morning of keynotes, fireside chats, and customer success stories. The focus: helping organizations blend human creativity with AI to reduce inefficiencies, scale intelligently, and focus on their most impactful work.

Key sessions and highlights:

Opening keynote: Rewiring Work for the AI Era

Join Wrike CEO Thomas Scott for a visionary opening keynote as he sets the stage for Collaborate 2025 by exploring the new world of work and the pivotal role Wrike plays in helping organizations rewire their workflows for the AI era. Thomas will share his unique perspective on how the landscape of work management has transformed in recent years and unveil Wrike’s strategy for delivering customer value through breakthrough platform innovation, expanded AI-powered capabilities, and a thriving community.

Fireside chat: Human Ingenuity, AI Velocity

Wrike CEO Thomas Scott will sit down with R “Ray” Wang, CEO of Constellation Research, for an insightful conversation moderated by Wrike’s Head of Analyst Relations, Susan Tonkin. Together, they’ll explore the profound shifts AI is driving in workflows and workforce design.

Executive keynote: Chaos to Clarity: The AI Workflow Advantage

Wrike CMO Christine Royston and CRO George Saadeh will introduce Wrike’s AI Workflow Advantage Framework. Backed by Wrike’s 2025 AI research survey of 1,000+ knowledge workers, the framework provides practical steps to help leaders close context gaps, streamline processes, and scale organizational success.

Product keynote: Unleashing Organizational Intelligence

Wrike’s CPO, Alexey Korotich, will unveil Wrike’s latest innovations in AI, automation, and visual collaboration. His presentation will highlight advancements aimed at helping organizations scale the spark of an idea into enterprise-wide execution.

Customer panel: Elite Ideas From the Wrike Community

Wrike customers, including James Ball of Jellyfish, Ali Moses of Varsity Yearbook, and Melissa Dekoff of New Belgium Brewing, will share how their organizations are leveraging Wrike Copilot, dashboards, Klaxoon, and new workflow innovations to increase efficiency, enhance creativity, and drive results.

Special session: Peak Performance: Harnessing the Power of the Flow State

New York Times bestselling author, award-winning journalist, and cofounder and executive director of the Flow Research Collective, Steven Kotler, will discuss how achieving “flow state” can unlock exponential productivity and creativity, and how AI tools can augment and not replace the human element in this process.

“The best ideas come from the people doing the work,” says Wrike CEO Thomas Scott. “Collaborate spotlights customer stories and practical methods that turn scattered inputs into connected workflows, so teams gain visibility, eliminate rework, and deliver outcomes at enterprise scale. Modern work is inherently multimodal, spanning visual collaboration, structured workflows, and enterprise governance, and Wrike brings these modes together in one platform, giving organizations the clarity and flexibility they need to thrive.”

Event Details

Collaborate 2025 will take place virtually across three regional broadcasts:

• North America: Wednesday, October 8, 9 a.m. to 12 p.m. PDT
• Asia-Pacific (APAC): Thursday, October 9, 9 a.m. to 12 p.m. AEST
• Europe, Middle East, and Africa (EMEA): Thursday, October 9, 9 a.m. to 12 p.m. BST

Visit wrike.com/collaborate/conference/ to register for Collaborate 2025.

About Wrike

Wrike is an intelligent work management platform where anyone can build, connect, automate, and scale workflows so work flows without limits. With unmatched intelligence, versatility, flexibility, scalability, and security, Wrike breaks down the barriers that hinder modern work and creates new pathways to success. More than 20,000 customers do the best work of their lives on Wrike. Find out how work flows at www.wrike.com.

Fonte: Business Wire