SINGAPORE: Hanshow, a global leader in digital retail solutions, provided advanced digital solutions to support FairPrice Group (FPG) in the launch of its newest FairPrice Finest store at Punggol Digital District, Singapore. As FPG’s trusted technology provider, Hanshow continues to provide the digital retail solutions that support its Store of Tomorrow vision—to reinvent the retail journey for consumers.

Positioned as the world’s first gen-AI powered “Store of Tomorrow”, the new FairPrice Finest sets a fresh benchmark for digitally innovative supermarket design. It offers cutting-edge features such as digital price tags, AI shopping assistants, digital ‘endless’ aisles and automated discount application, delivering a more personalized, seamless and eco-friendly shopping experience. Serving as a testbed for over 20 new digital retail solutions annually, the store will pioneer innovations that may be rolled out across FPG’s more than 570 touchpoints nationwide.

This new flagship store showcases how retail technology can optimize the full shopping journey, from pricing management to in-store engagement, while creating a connected environment that benefits both consumers and store teams.

From Smarter Pricing to Omnichannel Excellence: Enabling the Store of Tomorrow

Hanshow’s digital store solutions, including its ESL and in-store marketing solutions, have been implemented across all key consumer touchpoints at the new FPG Finest store. This integrated approach helps the store connect online and offline channels, creating a truly omnichannel environment while transforming each product zone into a more engaging, experiential destination for consumers.

Hanshow’s ESL solution enables dynamic, real-time price and promotion updates, giving store teams the flexibility to adjust prices daily or multiple times in a single day. For consumers, this ensures clear, accurate, and up-to-date pricing and product information — such as specifications, origin, and promotional details — right at the shelf. For the store, it streamlines pricing operations significantly, replacing the manual process of swapping paper tags with an instant digital update, boosting operational responsiveness and freeing store associates from repetitive tasks so they can focus on higher-value customer interactions.

By removing the need for printed price tags, the ESL deployment also supports FPG’s sustainability objectives, reducing paper usage and associated waste. Beyond pricing, Hanshow’s ESL solutions also enhance product discovery and consumer engagement in specific zones:

• Wine Tasting Zone: Displays provide detailed tasting notes, origin information, and pairing suggestions, creating a more immersive product experience.

• Baby & Child and Electronics Sections: Integrating QR codes into product displays, these areas embody the store’s “Touch & Buy, Feel & Buy” concept — inviting consumers to fully experience product quality within a minimal space, build trust in their purchase choices, and then seamlessly scan to explore extended ranges, brand information, and home delivery options online, helping emerging brands reach customers with minimal marketing spend.

Hanshow’s Lumina displays provide stores with a dynamic tool to engage consumers and drive sales. With the ability to instantly broadcast targeted promotions at any time, store teams can flexibly showcase products they want to feature, while vivid, high‑resolution colour screens present detailed product information, usage ideas, and benefits in a highly visual format.

This combination not only attracts shopper attention and stimulates purchase desire, but also improves operational agility by allowing rapid changes to in‑store messaging without physical materials.

In addition to delivering compelling product storytelling, Lumina also supports the retailer’s omnichannel strategy. For example, at the checkout area, Lumina LCD displays can offer digital coupon downloads, giving consumers immediate savings and linking the in‑store visit to future online engagement. Through these capabilities, Lumina helps create a connected journey that combines the convenience of online access with the sensory impact of the physical store experience.

A Partnership Built on Shared Vision

FPG’s Store of Tomorrow vision centers on creating a seamless, customer-centric shopping environment that blends physical and digital experiences. As FPG’s trusted technology provider, Hanshow plays a pivotal role in realizing this vision—delivering solutions that go beyond technology deployment, with close alignment to drive operational efficiency and elevate customer experiences.
Together, Hanshow and FPG are not only building the Store of Tomorrow in Singapore but also setting a new benchmark for global retail—where digital innovation, sustainability, and customer experience converge.

Fonte: Business Wire