New platform integrates front-line seller tools with strategic planning and analytics to help sales, marketing, and customer success teams align for stronger revenue outcomes

PALO ALTO, Calif.: Databook today unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored in business outcomes and value. Designed for go-to-market leaders, including Sales Ops and RevOps, the new AI-first platform bridges the gap between strategic planning and front-line execution through a customer-back, closed-loop approach—grounding everything from territory design to seller workflows in buyer priorities first, and continuously learning from outcomes to improve over time. With Databook, enterprise sales, marketing, and customer success teams gain the intelligence and guidance required to drive 2x larger deal sizes, while revenue leaders gain the visibility and control needed to drive higher productivity across the organization.

Powered by Databook’s proprietary GTM deep reasoning engine and patented data sets, Databook is introducing cutting-edge AI capabilities that deliver true GTM alignment, not simple incremental productivity gains. Databook’s Guided Selling platform now includes a GTM Control Center—featuring powerful new functionality such as a GTM AI Studio and Seller Maturity Analytics—that transforms sales from tactical plays into a fully integrated system where strategy, execution, and measurement reinforce one another. The platform is immediately available to all Databook customers and partners, alongside a new flagship services offering that embeds forward-deployed engineers within customer teams to accelerate AI transformation.

“Success in today’s market requires more than self-service agent- and workflow-building tools—it requires leadership involvement to define what great selling looks like and how it is executed,” said Anand Shah, CEO of Databook. “CROs working closely with Revenue Operations and GTM Engineers are now able to architect the full go-to-market engine—spanning territory design, quota setting, account scoring, process alignment, and data integrity—and their leadership drives tangible step-change in revenue attainment. With our Guided Selling Platform, we’re addressing what has long been missing: a system that enables leaders to shape strategy, orchestrate execution, monitor results, and optimize GTM performance in real-time and aligned to customer’s current needs.”

Introducing Guided Selling for Transformational Change

Databook is the trusted partner for the world’s most elite GTM organizations that drive $500b+ in annual revenue, including Microsoft, Salesforce, Databricks, and more. These companies rely on Databook’s customer-back insights and rich data sets that connect each buyer’s strategic priorities and urgent needs to the right solutions, use cases, and sales processes. Built with deep domain expertise and six-sigma accuracy, this foundational intelligence supports high-stakes enterprise sales with precision and confidence.

On the front end, Databook provides a seller-facing research platform, complete with downloadable, executive-ready deliverables that allow reps to engage buyers effectively and consistently. Today’s announcement addresses what has long been missing: the back end, where Revenue Ops and GTM Engineers can design, guide, measure, and continuously improve the GTM motion based on customer’s real-time needs.

“Operations leaders now have the power to orchestrate the entire system and drive significant productivity gains,” continued Shah. Customers like Eric Willcox, CRO at Precisely, a data intelligence company that serves 94% of the Fortune 100, have experienced these productivity gains first hand. Says Willcox, “We have seen a 10x increase in the number of unique customers that we've been able to access and the adoption across our teams and the way that we have set it up, it really encourages everybody.”

Databook’s Guided Selling Platform is comprised of:

Core Intelligence: Still the platform’s longstanding foundation, Databook’s enhanced Core Intelligence now fuses advanced GTM reasoning, deep domain intelligence, and seamless integration with both first- and third-party data to deliver dynamic guidance directly into sellers’ daily workflows.

• Licensed, proprietary data sets: The platform surfaces case-for-change signals, analyzes financial and market drivers, and tailors outreach strategies in real time—guiding every seller to operate with the right context, targets, and strategy. These predictive intelligence insights can also be used by strategy and planning executives to design better territories and incentive comp plans.
• Robust data integration: Databook also uniquely integrates its own data sets with a customer’s first- and third-party data such as CRM, value calculators, intent signals, and sales content like case studies and product marketing collateral.
• Proprietary GTM deep reasoning: Databook’s patented reasoning engine translates data into a rich understanding of buyers’ strategic priorities, with the flexibility to ingest and reason over multiple data types—even in environments where the data never leaves the customer’s system.

GTM Control Center: This innovative new component serves as the central hub to manage performance, drive alignment, and measure value—connecting data, workflows, and analytics into a powerful system of record for GTM execution. In addition to standard admin tools and dashboards, the GTM Control Center features:

• GTM AI Studio: The new self-service capability allows Sales Ops and GTM Engineers to easily build, co-create and customize workflows and agents, ensuring a consistent, high-quality process and outcome across every deal.
• Seller Maturity Analytics: Sales and enablement leaders can now benchmark their teams’ competencies for sales execution against a proprietary maturity framework. This allows for real-time enablement and coaching to drive long, complex sales cycles and uplevel sellers’ acumen at scale.
• Closed-loop learning: For the first time, Sales Ops can track full cycle analytics — from which high- and low-propensity accounts are pursued and which solutions are positioned, to the productivity gains and progress achieved across teams. This creates a continuous learning loop where every seller interaction generates insight to recalibrate workflows, trigger guidance, and improve results.

Agentic Workflows: Databook’s agentic workflows go beyond task automation to enable GTM leaders to plan and design complete guided GTM sequences for sellers, marketing and customer success teams, combining contextual reasoning with customer-specific data and logic paths. Key advantages include:

• Personalized execution: Interactive prompts, one-click generative Presentations and Documents, and trackable next-action menus support sellers prep for meetings, and plan with strategic actions and talk tracks that adapt based on industry, company and buyer roles.
• Guided coaching: Leaders can tailor and deploy interactive coaching workflows in their sales methodology that are personalized to the seller’s role, behavior, and customer. This up-levels the entire workforce with strategic guidance that is tailored by your subject matter experts like Value Engineers, Solution Consultants and Sales Leaders to deliver customized executive points of view, account plans, meeting briefs, value based proposals, that is grounded in trusted first- and third-party data.
• Proactive nudges: Catalysts for change—such as executive shifts, upcoming meetings, product announcements, and new job listings—are now sent directly into users’ workflows (within Teams, Slack, or DatabookAI) to help sales teams stay on top of their accounts and deals and react in real-time.

Databook is also announcing the debut of services with forward-deployed expertise. Through this new offering, Databook GTM SMEs, engineers, and agent builders work as embedded partners to accelerate deployment, integrate data, and iterate to drive success. This hands-on approach ensures AI initiatives deliver enterprise-wide outcomes, faster ROI, and operational efficiency.

“Before Databook, creating a compelling executive point of view required extensive time and effort, with results varying by seller. Today, our teams can generate clear, data-driven insights and narratives in minutes, fueling over $500m in direct sales,” says Emil Enstrom, SVP Global Enterprise & Government Accounts for Konica Minolta US. “Databook has allowed us to modernize our entire sales motion, strengthen our strategic execution, and reshaped how we engage the market.”

For more information, visit databook.com or download Databook’s latest white paper on guided selling.

About Databook

Databook helps enterprise GTM teams drive more large, transformational deals by building the 10x sellers of the future. Databook’s Guided Selling Platform translates trusted customer-back insight and proven GTM sales expertise into guided selling embedded directly into seller workflows to transform how GTM leaders coach and scale elite performance across the team. With customers including Salesforce, Microsoft, and Databricks, Databook empowers enterprise sales organizations to align GTM strategies to drive sustained revenue growth and efficiency. For more information, visit www.databook.com.

Fonte: Business Wire