6sense received the highest scores possible for 16 criteria, including automated conversations with B2B audiences, conversation personalization, innovation and more

SAN FRANCISCO: 6sense®, the first agent-powered Revenue AI™ marketing platform, has been named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q4 2025. The evaluation included 6sense AI Email, the company’s conversational automation solution. 6sense received the highest scores possible in the criteria of:

• Automated conversations with B2B audiences
• Audience segmentation and engagement
• Conversation personalization
• Automated prospect and opportunity qualification
• Next-best action recommendations
• Audience data management
• Innovation
• Pricing flexibility and transparency
• Adoption

“Marketers don’t need another tool. They need outcomes,” said Chris Ball, CEO of 6sense. "What makes 6sense AI Email stand out is that it actually gets adopted and delivers ROI. That means enabling personalization across every touchpoint to build high-quality pipeline that converts—and ultimately turns into revenue.”

Why Conversation Automation Matters

The category has become critical as B2B buyer behavior shifts. Research shows that 70% of the buying journey now occurs before sales involvement, and 81% of buyers already have a preferred vendor when they do engage. With larger committees and more fragmented digital signals, revenue teams need AI to scale timely, personalized interactions.

Conversational automation tools like 6sense’s AI Email address those challenges, allowing revenue teams to achieve considerable efficiency gains and pipeline impact despite changing buying dynamics. Teams using 6sense AI Email, for example, have been able to cut the number of BDR activities required to open an opportunity by 57%, reduce time to convert accounts by 47%, and boost meeting conversion rates from 17% to 29%. Those efficiencies result in significant revenue impact, with automated email campaigns generating 320% more revenue than non-automated campaigns and AI-driven personalization delivering a 41% revenue lift compared to generic emails.

“Conversation automation has become a critical capability for revenue teams,” said Latané Conant, Chief Market Officer at 6sense. “For us, being named a Leader in this Forrester Wave underscores the growing importance of AI that teams actually adopt and use to increase speed from inbound to lead. With 6sense AI Email, customers are proving they can move faster, engage buyers more effectively, and turn signals into meetings in minutes.”

Read the full report and explore more about this objective evaluation of the conversation automation solutions that matter the most, according to Forrester Research.

About 6sense

6sense is the Revenue Intelligence Platform that helps B2B teams multiply what matters: building predictable pipeline and closing deals with speed and certainty. Powered by 6AI and Signalverse™—the industry's most complete B2B signal network—6sense captures trillions of buyer signals to uncover in-market accounts, prioritize the right contacts, and orchestrate personalized engagement. With one connected platform, AI Agents can turn these insights into action, automating manual tasks across sales and marketing so teams stop guessing and focus on the buyers who matter most. Companies use 6sense to win bigger deals, close faster, and drive real pipeline growth—with 2X deal sizes and 4X higher win rates.

Forrester Objectivity Statement

Forrester does not endorse any company, product, or service in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgement at the time and are subject to change. For more information, read about Forrester’s objectivity here.

Fonte: Business Wire