Pipeline and interest for Medallia Experience Cloud surges with new leadership and recent AI innovation

New recognition from leading analyst firm, IDC, reinforces Medallia’s category leadership

TYSONS, Va.: #customerexperience--Medallia, Inc., the global leader in customer and employee experience, is announcing strong business momentum with the demand for its products growing more than 30% year over year, fueled by a combination of recent product innovation, new leadership, and recognition by leading industry analyst firms.

Medallia is rewriting the playbook for winning experience management, helping leading brands adopt a high-impact CX/EX strategy and organization-wide system that connects every signal, every journey, and every team at scale. Brands like TransUnion and Nationwide are already seeing the results, earning prestigious awards including a Gold Stevie for Customer Service Team of the Year and recognition from the Institute for Customer Service. By unifying signals across channels and systems, these companies can pinpoint what matters most to their customers and act on it in real-time.

This movement is getting acknowledgement from around the industry, and recently Medallia was named a Leader in the IDC MarketScape: Worldwide Employee Experience (EX) for Voice of the Employee 2025 Vendor Assessment. According to the report, “Medallia's links between EX and CX help HR and managers value assess their EX investments and strategies while connecting the final value mile in customer success to how the company empowers its workforce to support stronger, more responsive customer outcomes and success.”

This recognition is the latest of several industry analyst reports where Medallia has been ranked as a Leader in the last year, including:

• Gartner® Magic Quadrant™ for Voice of the Customer Platforms, 2025
• The Forrester Wave™: Employee Experience Management Platforms, Q2 2025
• The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024

Medallia also continues to deliver on enterprise-grade product innovation, recently launching AI-powered capabilities designed to help organizations anticipate needs, personalize interactions, and deliver stronger business results. These Frontline-Ready AI™ solutions deliver intuitive, context-aware intelligence to those working directly with customers — driving fast, smart decisions at scale, with no technical AI expertise needed. A major global hospitality brand has seen an 80% reduction in response times leading to 3.4 years of time saved annually by implementing Medallia Smart Response.

To further accelerate growth and enhance customer value, Medallia has strengthened its leadership team as well with four new strategic appointments:

• Lourdes Caballero as SVP of People & Culture
• Eric Din as SVP of Global Alliances
• Craig Lyons as SVP of Global Professional Services
• Courtney Shealy as SVP of Global Presales

These seasoned executives bring decades of experience in scaling teams, forging partnerships, and driving enterprise transformation across customer and employee experience programs.

"With 30% year-over-year growth in demand for our product and recognition as a Leader by top analysts, Medallia is the clear platform of choice for complex experience opportunities,” said Mark Bishof, CEO of Medallia. “AI is reshaping how enterprises act on feedback, and our platform transforms that data into actionable intelligence, driving real business outcomes. We're perfectly positioned to capitalize on this momentum, helping organizations win through superior experience management."

Medallia will be unveiling even more innovation in the coming months and during its annual flagship conference, Medallia Experience, in February 2026. For more details on the event or to register, visit the website here.

About Medallia

Medallia is the global leader in customer and employee experience, trusted by the world’s most iconic brands — including 7 of the Fortune 10. Medallia’s AI-driven platform helps enterprise organizations turn billions of feedback signals into clear, prioritized actions. With deep domain expertise, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth. Learn more at www.medallia.com.

© 2025 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

Fonte: Business Wire