SAN FRANCISCO: Qualified, the leader in agentic marketing and the creator of Piper, the world’s first AI Sales Development Representative (AI SDR agent), today announces its inaugural “30 Agentic Marketers to Watch” list for 2025. These visionary marketers are transforming B2B pipeline generation and redefining what’s possible by embracing agentic AI strategies built for the autonomous era.

Why This Matters

Agentic marketing, driven by dynamic AI agents, hyper-scale data, and on-demand cross-channel engagement, is reshaping the entire marketing funnel across every major industry. The agentic AI market is accelerating: 25% of companies using GenAI will launch agentic AI pilots or proofs of concept this year, a number predicted to double by 2027 (Deloitte). Today, teams leveraging agentic marketing aren’t just automating tasks; they’re orchestrating intelligent, real-time experiences that scale pipeline at every touchpoint.

“Agentic marketing isn’t just another innovation—it’s a revolution,” said Kraig Swensrud, Founder and CEO of Qualified. “AI agents are rewriting the rules of pipeline generation, fueling nonstop growth, laser-focused engagement, and next-level efficiency. The marketers on this list aren’t following the playbook—they’re authoring the next chapter of marketing itself.”

2025 Agentic Marketers to Watch

Qualified recognizes the following selection of trailblazers for elevating the standards of agentic marketing by driving measurable results, increasing conversion rates, and fundamentally changing how businesses capture and nurture pipeline. These marketers are leveraging agentic AI to transform how their businesses operate, internally and externally. A selection of this year’s winners include:

• Shannon Duffy, CMO at Okta, helps companies trust their AI agents are secure.
• Tricia Gellman, CMO at Box, leverages agentic AI enhancing customer engagement for intelligent content management.
• Colin Fleming, CMO at ServiceNow, helps customers proactively solve problems with AI agents.
• Sydney Sloan, CMO at G2, has embedded AI and automation into G2’s marketing and customer experience offerings.
• Rachel Thornton, CMO at Adobe, is introducing a new class of enterprise agents to the marketing space.
• Scott Holden, CMO at Vanta, has led Vanta’s adoption of agentic AI, scaling inbound pipeline generation through innovative automation and data-driven engagement.
• Kate Rouch, CMO at OpenAI, powers industry-leading AI agents with OpenAI’s agentic models, influencing how organizations adopt autonomous marketing at scale.
• Tami Cannizzaro, CMO at Thryv, uses AI to help small businesses manage their customer relationships.
• Jamie Domenici, CMO at Klaviyo, is embracing agentic AI for personalization and engagement.
• The full 30 Agentic Marketers to Watch list can be viewed here.

Qualified's Agentic Marketing Summit

Learn from many of this year's nominees at Qualified's Agentic Marketing Summit on November 18th from 10 a.m. - 1 p.m. PT. This virtual event will bring the brightest B2B marketers together to share how they're using agentic AI to redefine how organizations generate pipeline, orchestrate campaigns, and align cross-functionally. Save your spot now.

30 Agentic Marketers to Watch Selection Criteria

Chosen marketers are at the forefront of applying agentic AI to their tech stacks. Selection prioritized:

• Individuals who are actively deploying AI agents to handle marketing workflows, using AI agents in ways that go beyond content generation (i.e. automating campaign orchestration, lead qualification, or personalizing content at scale), while demonstrating measurable business impact from their use of AI agents.
• Each individual has a proven track record of thought leadership in the agentic AI space and speaks to their experimentation by introducing these tools to the market, sharing results of implementation, or describing how they’re using AI agents to drive revenue growth and automate marketing workflows.
• Honorees were chosen for quantifiable impact on pipeline growth, buyer conversion, and cross-channel engagement delivered through agentic or AI-powered initiatives. Evaluation criteria included innovative agent deployment, leadership on ethical AI, and proven customer outcomes.

How to Apply

The Agentic Marketers to Watch list will be published annually to spotlight innovators who are redefining marketing through the power of agentic AI. Submissions for the next award cycle open on October 14, 2025. The deadline to apply or nominate a peer is August 1, 2026. Recipients will be announced with the new list publication on October 15, 2026.

To apply or nominate a marketer, please fill out the application form. A panel of experts will review all submissions and announce new honorees during each award cycle. Questions can be sent to agenticmarketer@qualified.com.

About Qualified

Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Adecco, Asana, Box, Brex, Cision, Demandbase, Emplifi, Lattice, Sun Chemical, and Veeam, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com.

Fonte: Business Wire