White-Labeled Platform Uses AI to Help Partners Unlock New Revenue by Automating Creative and Campaigns for Underserved Advertisers

NEW YORK: Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced the launch of a next-generation AdBuilder AI, a self-serve platform designed to help partners expand their revenue footprint by unlocking access to a new segment of advertisers: small and mid-sized businesses.

AdBuilder AI empowers Triton’s partners to tap into a new lane of demand, including high-volume, low-touch buyers, without increasing headcount or diverting focus from major accounts. It provides each partner with a fully branded, white-labeled marketplace where advertisers can create, book, and pay for campaigns independently.

“AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift,” said Amber Hunsaker, Director, Product Management, Triton Digital. “It streamlines the entire workflow, creative, trafficking, and billing. Our partners can grow revenue from a historically hard-to-serve tier without changing how they operate.”

Built specifically for businesses with limited media experience, AdBuilder AI streamlines every stage of the buying process. With just a brief description, advertisers can generate broadcast-quality audio ads in seconds using AI-generated voice, multilingual support, and sound design. No lengthy approvals. No production delays.

On the back end, AdBuilder AI integrates directly with the Triton Ad Platform (TAP) – giving partners centralized visibility and control across campaigns, inventory, and creative. Partners retain full oversight of pricing, pacing, and approvals while letting the platform handle creative production, scheduling, and fulfillment.

Each AdBuilder AI instance is customized to reflect the partner’s brand. Logo, domain, language, currency, pricing rules, and targeting templates are all configurable. That makes it easy to onboard new demand without compromises or risks.

“AdBuilder AI makes it easier than ever to support smaller advertisers,” said Antonio Ibarra Fariña, CEO, Grupo ACIR. “With our strong presence in México, we see this as a powerful way to serve small and mid-sized businesses more efficiently and at scale. This is one more step to strengthen Grupo ACIR’s and iHeartRadio’s leadership in digital radio.”

Small businesses, in turn, gain access to a fully automated campaign builder that includes instant creative, real-time reporting and payment by credit card. It all works without requiring media expertise or outside help.

AdBuilder AI is now available to Triton’s partners seeking to expand their audio monetization strategy and capture more of the growing SMB market. To learn more, visit https://tritondigital.com/solutions/audio-advertising/AdBuilder%20AI.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.

About Grupo ACIR
With over 60 years of experience, Grupo ACIR has established itself as one of the most important radio companies in Mexico. It has a presence in the country’s major cities and operates some of the most recognized brands. Through high-quality music and news content, Grupo ACIR connects with millions of people every day. In recent years, in partnership with iHeartRadio, the company has successfully expanded into the digital space, strengthening its leadership in both traditional radio and digital audio. All of this has made Grupo ACIR a prestigious and well-regarded company among both its audience and advertisers.

Fonte: Business Wire