MOUNTAIN VIEW, Calif.: #ai--Bloomreach, the agentic platform for personalization, today introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces - powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences-showcasing the power of Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.

Today’s product-listing pages are largely static and transactional. Personalized Media in-Grid changes that by allowing retailers to insert videos, images, buying guides, seasonal promotions, and cross-sell messages seamlessly between products on search and category pages. With intuitive slot selection, in-context preview, audience targeting, and scheduling capabilities, merchandising teams can manage and optimize content at scale-without ongoing engineering support after the initial integration.

“The modern shopping journey isn’t linear-it’s a blend of discovery, education, and inspiration,” said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. “Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.”

The solution enables merchandisers to:

• Blend storytelling with commerce: Insert rich media, buying guides, promotional banners, and cross-sell content directly into product grids at specific slots.
• Manage content at scale: Apply rules globally across queries or categories, preview in context, and schedule campaigns-no ongoing dev work required after setup.
• Target specific audiences: Deliver tailored messages by integrating with Bloomreach Engagement for segmentation and 1:1 personalization, and with Bloomreach Clarity for conversational experiences.
• Measure impact: Track performance through Discovery’s built-in analytics and extend reporting through Engagement dashboards.

Learn more about how Bloomreach is transforming AI-powered product discovery and personalization.

About Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.

Fonte: Business Wire