Integrated marketing and public relations firm introduces a multifaceted, strategic GEO approach to shape how generative engines interpret and surface companies

SCOTTSDALE, Ariz.: Aker Ink PR & Marketing, a full-service agency helping businesses increase awareness, thought leadership and leads, has launched a new service to help organizations strengthen their visibility across artificial intelligence platforms – now the emerging first stop for consumers and professionals seeking trusted recommendations.

The program leverages a proprietary generative engine optimization (GEO) process, AkerGEO™, which integrates public relations, digital marketing and content strategy to influence how tools like ChatGPT, Gemini, Claude, Copilot and Perplexity interpret and reference brands. Distinct from search engine optimization (SEO), which focuses on improving how companies rank in search engine results pages, GEO is a complementary strategy that helps businesses surface in AI environments.

These generative engines rely on a mix of “owned” and “earned” content, PR outcomes, technical signals and perceived authority to determine whether – and how – a company appears in outputs. A GEO strategy evaluates and enhances these signals holistically, ensuring generative AI platforms have accurate, authoritative and consistent information to pull from when forming responses. This strengthens how offerings and experts are referenced, improves trust and relevance in algorithmic responses, and builds digital authority to support visibility, reputation and lead generation.

“AI is driving one of the most meaningful shifts we’ve ever seen when it comes to discovering and evaluating businesses,” said Aker Ink CEO Andrea Aker. “Generative engines are influencing decisions across industries, and companies need more than quick fixes to keep pace. That’s why we’re introducing this offering – a thoughtful, integrated strategy is the only way to ensure clear and competitive representation in these platforms, which are evolving hour to hour.”

Recent data highlights the speed of this shift. According to McKinsey & Company analysis, more than half of U.S. consumers have now used generative AI for online research, with adoption of “zero-click” search behavior only expected to accelerate. This trend is especially reshaping how businesses are evaluated in their target audiences’ early-stage decision-making.

To meet organizations at different stages of readiness, Aker Ink offers tiered entry points into GEO strategy. These include foundational assessments for companies exploring AI visibility, integrated ongoing programs that blend PR, content and digital execution, and advanced optimization for brands already investing heavily in search and thought leadership.

“GEO should be viewed as an extension of a company’s existing marketing ecosystem, not a replacement,” Aker said. “Strong SEO, PR and content programs are still doing the heavy lifting, but GEO acts as the conduit that helps translate that equity into AI environments. At a time when organizations are being presented daily with a dizzying array of new AI gadgetry, the most meaningful impact will come from a cohesive approach that considers AI visibility as part of a unified marketing strategy.”

Learn more about AkerGEO and Aker Ink’s approach.

About Aker Ink PR & Marketing

Founded in 2007, Aker Ink is a full-service public relations and marketing agency that helps companies increase brand awareness, enhance thought leadership and generate leads. The firm is widely lauded for its creativity and impact, primarily serving businesses in the professional services, finance, law, healthcare, real estate, senior living, manufacturing and technology industries. More at akerink.com.

Fonte: Business Wire