NEW YORK: The company formerly known as Fractional Pricing Advisors has rebranded itself to Quantide Growth Partners along with securing its first acquisition.

Quantide Growth Partners founder and CEO Ethan Williams identified a gap in the market: small to medium-sized businesses often lack the budget and the access to the strategic pricing services their larger competitors rely on to drive profitable growth. He launched the startup to disrupt the pricing industry and to dominate the future of data-driven pricing strategy as its business model relies on AI powered capabilities to generate quick, comprehensive insights for clients.

The AI-based pricing solutions tech startup has acquired Value Innorruption Advisors LLC intellectual assets which is the largest proprietary library of pricing reports, pricing tools, frameworks, and best practices in the pricing industry.

"Our clients now gain a competitive advantage. They are tapping into cutting-edge AI backed by the industry's gold standard of pricing frameworks with the objective of democratizing elite pricing and growth services,” said Ethan Williams, founder and CEO of Quantide Growth Partners. “This acquisition secures the IP foundation for our firm. We’ve embedded decades of strategic pricing wisdom directly into our AI-driven platform. It’s the perfect synergy of human expertise and technological firepower.”

“By joining forces with Quantide Growth Partners (QGP), I want to continue my quest of democratizing pricing across industries and company sizes. For many, pricing has never been an affordable and accessible discipline. No SMB professionals should need a PhD in Pricing and expensive pricing software to make their business more profitable. QGP is changing the game by making pricing available to business masses and unlocking future potential,” said Stephan Liozu, founder of Value Innorruption Advisors and renown pricing evangelist, who until recently held the role of Chief Value Officer at Zilliant and who has now become an investor and strategic advisor at Quantide Growth Partners. “My ambition was to join forces with another pricing thought leader so that together we disrupt the pricing space. I found that Ethan’s vision of how technology can be made more accessible to the smaller and business market was the right partner and I look forward to disrupting together.”

Value Innorruption Advisors’s assets acquired by Quantide Growth Partners include tens of thousands of documents spanning millions of pages across ten specialized RAG databases - a living archive of market research, academic studies and proven playbooks that powers 300+ workflows executed in 1800+ subsets by five AI services. Multi-AI orchestration analyzes context, validates findings across models, and delivers institutional grade pricing intelligence in seconds, not weeks.

About Quantide Growth Partners

Quantide Growth Partners was founded to revolutionize how small and mid-sized companies approach pricing, democratize access to strategic expertise, and empower businesses to capture their full revenue potential. The firm equips companies to scale confidently and profitably by transforming pricing from an afterthought into a strategic advantage.

Through digital delivery, proprietary models, and data-driven frameworks, Quantide Growth Partners helps clients unlock hidden value, accelerate growth, and achieve sustainable profitability.

Learn more at www.quantidegrowth.com and follow on LinkedIn for latest news.

About Ethan Williams, Founder and CEO of Quantide Growth Partners

Ethan Williams is a seasoned executive and a pricing strategist with over two decades of experience in corporate strategy, business development, and commercial transformation. He has led pricing innovation across professional services, SaaS, and digital solutions, delivering scalable, data-driven frameworks that drive profitability and operational efficiency.

Williams held senior pricing leadership roles at McKinsey, PwC, and GE, where he built pricing functions from the ground up, implemented value-based models, and generated hundreds of millions in incremental revenue.

He holds an MBA in Finance and Strategy from the University of Rochester and a BA in Business Economics from the College of Wooster. A Certified Pricing Professional (CPP), Williams is a recognized thought leader in pricing transformation, AI-driven monetization, and commercial excellence.

About Stephan Liozu, Strategic Advisor at Quantide Growth Partners

Stephan Liozu is a thought leader in pricing strategy, value-based methodologies, and digital monetization with over three decades of experience. He brings deep expertise in value-based pricing, industrial pricing, digital and subscription-based pricing. He sits on the Advisory Board of the Professional Pricing Society and Leverage Point Innovations.

Liozu holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach.

He has authored nine books, his latest titled Organizing the Pricing Function (2025); and co-edited an additional seven books.

Fonte: Business Wire